Starwood Hotels & Resorts Worldwide, Inc. recently announced its leading-edge Aloft brand will debut in New Orleans and expand to Louisville in 2015.

In addition to expanding locations, Aloft’s innovative and exclusive initiatives set it apart. Aloft recently announced that select properties will roll out Keyless Check-In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door.

This follows on the heels of Smart Check-In, the first mobile check-in using RFID technology to truly bypass the front desk available at 14 Aloft properties. In addition, Aloft has an exclusive design partnership with Design Within Reach (DWR), and its W XYZ(SM) bars offer live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming.

Aloft Louisville Downtown will boast an ideal location within the central business district, walking distance to the KFC Yum! Center, the Kentucky Center for the Performing Arts, Waterfront Park and the shops, dining and entertainment at the Fourth Street Live complex.  Hotel facilities will include the brand’s signature W XYZsm bar, Splash pool, 24-hour fitness center and 2,000 square feet of flexible meeting space, ideal for both business meetings and social gatherings.

“The Aloft brand in a terrific match for the lively city of Louisville and will likely attract savvy travelers and young professionals  with its urban design and live music offerings,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Propelled by phenomenal  demand, Aloft is rapidly expanding its footprint in markets worldwide.”

Aloft New Orleans Downtown will feature 188 spacious, loft-like rooms, forward-thinking technology and a lively, social atmosphere.

“The energy of Aloft is a perfect match for the vibrant city of New Orleans, offering travelers the opportunity to enjoy modern design and innovative programming right at the heart of the city,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “The brand is enjoying phenomenal growth, fueled by the enthusiasm of savvy travelers in markets across the globe.”

The hotel’s signature W XYZSM bar will offer a perfect place for guests to enjoy a refreshing cocktail and catch up-and-coming music acts that are part of Aloft’s signature Live at Aloft Hotels events that take place around the world. Additional facilities will include an outdoor Splash pool, 24-hour fitness center and 2,500 square feet of flexible meeting space, ideal for both business meetings and social gatherings.

“Aloft New Orleans Downtown will build on the brand’s success with adaptive re-use projects in markets across North America,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “Delivering urban design and leading-edge technology all in a social atmosphere, Aloft is resonating with the next generation of travelers across the globe and capturing the interest of owners and developers looking to re-imagine existing buildings.”

What do you think about keyless check in? Would you prefer being able to manage everything from your phone?

Debbie Miller
Debbie is the Founder and President of Social Hospitality where she assists clients with social media and content marketing. When she's not online, Debbie enjoys spending time with her spoiled dogs; watching movies; reading; and drinking copious amounts of coffee.
Debbie Miller