Marketing is all about connecting with consumers. Great campaigns are both memorable and moving; they make your audience feel “seen” and build brand loyalty amongst your customers.
However, creating a personal connection when writing a campaign for thousands of people is tricky. You can’t manually write personalized campaigns for your whole audience and individually emailing every customer you’ve ever had is a poor use of time and resources.
Recent technology can help streamline your campaigns and drive more immersive, personalized marketing experiences for each of your consumers. Artificial Intelligence (AI) programs can tailor your email content to each customer and social media is the perfect place to post personalized, immersive video content.
AI and Data-Driven Marketing
AI is reshaping the way that marketers approach the market. Machine learning-based segmentation can help you analyze your audience and maximize your operational efficiency as a marketing department. You can use AI to gather data and produce hundreds of experiments like A/B testing to optimize your approach to consumer marketing.
Machine learning algorithms are particularly useful if you want to personalize your website and customize the user experience based on their preferences. AI-integrated online marketing campaigns use predictive analytics to track user preferences and refine your website to a granular level.
AI can even the SEO playing field, too. AI can improve the relevance of the content that audiences find on search engines and show web pages based on audience search intent. This can help small businesses climb search engine results pages (SERPs) organically when they produce immersive, high-quality content.
Automation can free up time for more creative, immersive projects, too. By embracing AI and data-driven marketing, you’ll spend less time manually recording user data and more time shooting video-based content and engaging with users.
Video-Based Content
Video content is king in the digital marketing world today. Great video content convinces folks to stop scrolling and pay attention to your marketing campaign. Immersive videos help you build a brand image that lasts, too, as you can dive deeper into your messaging in short-form films.
Before you start shooting B-rolls and interviewing employees, you should understand the different types of video advertising:
- In-stream ads: video content that is connected to other pieces of content (e.g. advertisements that run before YouTube videos or on TV)
- Out-stream ads: videos that are placed within non-video content (e.g. advertisements that automatically play while you read news articles or a blog page)
- Native video ads: sponsored advertisements that are made to look like the content they are placed within (e.g. sponsored video posts on Reddit or Facebook that look like user-generated content)
- Rewarded ads: you “reward” users for watching your short video while they’re playing mobile games.
These common forms of immersive video-based advertising content drive engagement on your website or social media pages. You can even run personalized advertisements based on user behavior and preferences. This can help you differentiate your brand from your competitors and will ensure that your video content connects with your audience.
Video content can help you climb the SEO rankings, too. Help Google find your videos by making each video available on a publicly accessible web page and using an appropriate HTML tag (e.g. <video>, <embed>, <iframe>, or <object>). Provide a quality thumbnail to ensure that Google can index your video and use a supported format like BMP, GIF, or JPEG.
Social Media
Video content is king on social media. TikTok and Instagram Reels are extremely popular online and short-form videos can help you stand out from the crowd. Social media supports personalization, too. Ads can be shown to different users based on their demographic information, follower list, and likes.
Conduct social media market research before you produce a sponsored campaign online. Most major platforms have a dedicated analytics page to help you break down your current followers. Make full use of analytic programs like:
These data analytic tools can help you better understand your audience and create personalized marketing content for your followers.
Creating social content that connects can be tricky if you are new to the scene. Consider working with an influencer if the idea of TikTok dances and informative Instagram stories fills you with dread. Find the perfect influencer for your brand by searching via hashtags and sites like LinkedIn. Experienced influencers know how to create a personalized marketing experience for their audience and will help build your brand reputation online.
Conclusion
Technological advancements can help you better understand your audience and refine your approach to market research. Machine-learning programs can break down massive amounts of data in the blink of an eye and AI can automate monotonous tasks that take you away from creative projects. Make use of the current video-content trend by producing short-form films that are designed to immerse your audience in your brand messaging and boost your SERP ranking.