Thank you so much for taking the time to visit Social Hospitality! You’re probably wondering more about the person behind this dapper website and these pearly whites. Fear not, I have details for you:
My acquaintance with the hospitality industry commenced in 2007 when I began working for a CVB. There, I learned of the intricacies of destination, hotel, restaurant and venue marketing.
In February 2011, I began my current job doing search and social marketing for HyperDisk Marketing, where I manage social media accounts for numerous hospitality clients, write copy for their websites and optimize content for SEO.
I am a graduate of the University of California, Irvine and, enhanced by my degree in English, have an oddly-persistent knack for copywriting, editing and (over) analyzing.
I was thrilled to be included in The Huffington Post‘s “Passionistas” article. As part of the Twitter PowerHouse series, it highlighted women who’ve displayed passion via the social web.
I enjoy reading blogs and articles myself, and am constantly learning and gaining new nuggets of information. I think the sharing of knowledge is pivotal to personal and professional growth, collaboration, and critical thinking.
And, I love to write, so I wanted to create a space that would allow me to do that. Since my background is primarily in hospitality, I thought sharing insight related to social media and the hospitality industry could be a useful resource for others.
In addition to writing here, I write a monthly column on social media for hospitality industry on a popular social business blog, Maximize Social Business, and have a column in OC Metro on hospitality news in OC, along with one on restaurant news in for OC Menus.
I have contributed articles on social marketing to Forbes along with one on what small businesses can learn from the hospitality industry for New Media Expo. I’ve been included among social media experts in articles on the value of Google+ as well social engagement beyond regular metrics.
I am so fortunate to be able to make a living working in a space I genuinely enjoy. In addition to my job at HyperDisk, I’ve been able to advance various copywriting and social media projects with several small businesses, other agencies and non-profits.
In partnership with a colleague, I’m also involved with Rooms for Cause which combines my background in hospitality with my desire to give back. The social travel website allows travelers a charitable way to book their next stay by giving a portion of proceeds a designated partner non-profit.
Feel free to connect on my personal accounts as well:
- Foodservice Social Media Universe, September 2011 [Leveraging Facebook For Your Brand]
- ASEI SoCal, September 2011 [Innovative Social Marketing - Practical Applications]
- OCPRSA, October 2011 [Writing for Social Media & Search]
- Orange County Social Media Summit, May 2012 [Best Blogging Practices]
- Chapman University Argyros School of Business and Economics, February 2013 [Content Marketing Best Practices]
- FemFessionals Orange County, March 2013 [Mastering Social Media]