You’re probably wondering about the person behind this dapper website. Fear not, here’s the scoop:
My acquaintance with the hospitality space commenced in 2007 when I began working for a CVB.
There, I learned of the intricacies of destination, hotel, restaurant and venue marketing.
Under the Social Hospitality umbrella, I provide individuals and companies with services in a large range of subjects related to digital marketing, content marketing, and social media marketing.
My expertise resides largely in social media strategy, management, and campaigns; copywriting and editing; blogging; SEO research and implementation; and website audits, to name a few.
I’m currently the Digital Marketing Manager for Restaurant365, a complete restaurant management solution.
I’m responsible for all elements of digital marketing including branding, content production, SEO, and PR. I manage the marketing strategy for social media, blog posts, white papers, landing pages, and email campaigns. I also coordinate participation in 20 industry tradeshows.
I was formerly the Digital Communications Manager at HyperDisk Marketing, a digital marketing agency serving a wide array of luxury hotels and resorts.
There, I managed numerous client accounts where I was responsible for their marketing needs, digital strategy and web updates; oversaw social media strategies; helped develop content across websites, blogs, and social channels; managed various accounts; and coordinated cross-departmental activities including search, social, digital advertising, and reporting.
I am a graduate of the University of California, Irvine and, enhanced by my degree in English, have an oddly-persistent knack for copywriting, editing and (over) analyzing.
I enjoy reading blogs and articles myself, and am constantly learning and gaining new nuggets of information. I think the sharing of knowledge is pivotal to personal and professional growth, collaboration, and critical thinking.
This blog is the space me to do that. Since my background is primarily in hospitality, I thought sharing insight related to social media and the hospitality industry could be a useful resource for others.
I am so fortunate to be able to make a living working in a space I genuinely enjoy. I’m also active in numerous social, business, volunteering, and networking groups in Orange County and regularly attend industry conferences and events.
I’m a member of ToastMasters International, the Irvine Chamber of Commerce, and a “Big Sis” with Big Brothers Big Sisters of OC.
Feel free to connect on my personal accounts, too: