Writing
Contributions to leading internet marketing publications and industry outlets.
Sample business blog posts:
How Task Force Marketing Helps Hotels Bridge Staffing Gaps
Cayuga Hospitality Consultants
How AI is Reshaping Hotel Digital Marketing in 2025
Hospitality Net
How AI is Reshaping Guest Engagement and Hotel SEO
Hospitality Net
How Hotels Can Leverage Social Media for Spring Travel
Cayuga Hospitality Consultants
5 Practical Ways to Create Instagrammable Spaces in Your Hotel
Hotel News Resource
Ways Hotels Can Leverage Influencer Marketing for Brand Growth
Cayuga Hospitality Consultants
What Social Media Measurement Tool Does My Business Need?
AgoraPulse
Navigating Hotel Social Media Trends in 2024
Cayuga Hospitality Consultants
How We Grew Social Media Traffic by 170% in 3 Months
Search Engine Journal
Where'd Everything Go? Navigating the New Facebook Page Redesign
Search Engine Journal
8 Creative Ways to Drive Traffic to Your Blog with Facebook
Search Engine Journal
Pancake Wars: What IHOP Can Learn from Denny's Social Media Success
Search Engine Journal
The Newbie Guide to Advertising on Facebook
AgoraPulse
Instagram Etiquette for Businesses: The Art of Reposting
AgoraPulse
How to Strategically Enhance Your Facebook Video Marketing
AgoraPulse
How to Spy on Your Twitter Competition
AgoraPulse
Four Seasons Social Media: Setting a High Bar for the Hotel Industry
Neal Schaffer
Social Media Bounce Rate – Why So High?
Neal Schaffer
Are You Social Marketing or Marketing on Social Networks?
Forbes
Sample client blog posts:
Everything You Need to Know About How to Get Around Juneau
Silverbow Inn
French Quarter Summer Picks from ONE11 Hotel
ONE11 Hotel
Nantucket Resort Collection's Summer Guide to Island Time
Nantucket Resort Collection
Curating the Perfect Wedding Weekend
Mill Falls Resort Collection
A Foodie's Guide to Cape Cod
The Wayside Inn
Traverse City in Bloom with a Cherry-Filled Getaway
Cherry Tree Inn & Suites
Gather in Style at The Sebastian – Vail
The Sebastian – Vail
Marketing Metrics Revenue Managers Should Actually Care About
TCRM
The Case for Human-Led Revenue Management in an AI-Powered World
TCRM
What Google's Generative Search Means for Hotel SEO and Direct Bookings
TCRM
Turning Guest Insights Into Actionable Revenue Strategy
TCRM
What's the Real Cost of a Bad Review? It's More Than You Think
TCRM
How Sustainability is Shaping the Future of Hospitality and Revenue Growth
TCRM
Train Your Team With a Bartender Side Work Checklist
Toast POS
How to Create a Kids Menu Template
Toast POS
Exploring the Vibrant Music Scene of Juneau
Silverbow Inn
Iconic Holiday Movies to Watch This Season
Essex Apartment Homes
Best Practices for Driving Alcohol Sales
GuestXM
How to Increase Guest Traffic to Your Restaurant
GuestXM
Book reviews and interviews:
Lean In: Women, Work, and the Will to Lead
Search Engine Journal
The Art of Social Interview with Guy Kawasaki and Peg Fitzpatrick
Search Engine Journal
Social Media Examiner's Mike Stelzner Explains How to “Launch”
Social Hospitality
Everything You Need to Know About BlogHer: An Interview with Elisa Camahort Page
Search Engine Journal
Event recaps:
BlogHer, Huffington Post, and The Center for American Progress Join Forces to “Make Life Work”
Search Engine Journal
From NMX: 10 Tools for Bloggers to Optimize Social Media and SEO
Search Engine Journal
Hotels and Restaurants Benefit from Hosting Social Media Events
Social Hospitality
25 Takeaways from Social Media Marketing World
Social Hospitality
Social Media Strategies Summit is Coming to Boston
Social Hospitality
Hotel Pros to Convene in Brooklyn for Independent Lodging Congress
Social Hospitality
Color Outside the Lines at the Independent Lodging Congress
Social Hospitality
SMSS Highlights: Practical and Tactical Social Media Strategy
Search Engine Journal
SMX West Recap: The Integration of Search and Social
Search Engine Journal
SMX West Recap: Meet the Search Engines
Search Engine Journal
7 Principles for Changing Behavior from Daniel Pink: SXSWi Session Recap
Search Engine Journal
Brian Grazer on The Benefits of A Curious Mind: SXSW Session Recap
Search Engine Journal
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