Effective Link Building Strategies for the Hospitality Industry
The hospitality industry is one of the most competitive industries there is. With so much competition it can be hard to stand out or differentiate yourself from the rest of the crowd. Nowhere else is this more true than on the web. However, there are certain techniques and strategies that you can employ to help yourself (and your website) become more visible. One way to do this is to ensure that you rank high for important keywords to your niche in Google searches. The most effective way to achieve this goal is by executing effective link building strategies and practices.
Choosing the Right Keywords
The first thing to consider when beginning a link building strategy for your hospitality business is which keywords are important for your niche and which keywords should you be targeting. Choosing the right keywords is important because the ultimate goal of link building is to rank higher in search engine results pages (SERPs) for these specific keywords. There a few different factors that should go into this decision.
First you should brainstorm and figure out which keywords you think are important to your niche. For example, for a hotel in Florida it may be “Florida hotel rooms” or for an Italian restaurant it may be “best Italian restaurant”. Notice that the keywords are specific to each company rather than general keywords such as “hotel rooms” or “restaurant” because these keywords usually are easier to rank for and will drive more quality traffic to your site.
Another thing to consider is what your competitors are ranking for. Take some time to research this by typing different keywords into Google and seeing where your competitors are ranking for each one. This will help you decide which keywords you need to rank higher for and be more competitive with.
After brainstorming and researching your competitor’s keywords you should have a pretty good idea of what keywords you want to rank for. If you still need more ideas or want to see how competitive the keywords you have chosen are; you can use this helpful and free Google tool.
Target Sites in your Niche
Another important aspect of successful link building is choosing the right sites to guest post on and link to. This is also important as it will determine how helpful, or potentially harmful, your links will be in improving your rank on the SERPs.
It is important that you target websites that are relevant to your niche and the keywords you are trying to rank for. To use the example of the Italian restaurant again, you would be ideally targeting sites that focus primarily on Italian food, provide Italian recipes, etc. The more relevant the site is to your niche and keywords, the more powerful the link you establish will be.
While finding relevant niche sites can be very beneficial to your link building cause, it is important to be aware that there are also sites that may not be so helpful. There are some sites that if linked to, can actually be detrimental to your link building project.
This is because these sites are “spammy” and may be associated with some less than reputable sites, which Google does not like. In regards to link building, if Google doesn’t like it then you also don’t like it, and therefore should avoid these sites. An easy way to detect one of these sites is by skimming through a few of the articles posted on the site and examining the writing. If it is incoherent or doesn’t seem to make sense then you want to avoid the website.
Choosing the right keywords and the right sites to place links with those keywords on are two of the most important factors to a successful link building strategy. If you keep the information mentioned here in mind, you should be able to effectively build links that will improve your ranking in the Google SERPs. Link building is a useful strategy for any type of business, but it can be especially effective in the hospitality industry where the competition is so fierce.
This post was conributed by Andrew Dennis. Andrew is writer for the relevancy first link building company Page One Power. For more helpful articles regarding link building; check out the Page One Power Blog.