In honor of National Taco Day, Rubio’s, the restaurant brand known for fish tacos, unique seafood dishes and a devotion to the ocean, is giving Social Hospitality readers the chance to come in and try its craveable menu options fresh from the grill.

Since the first store opened, Rubio’s has sold more than 170 million Original Fish Tacos®Today, Rubio’s menu, which serves 85 percent sustainable seafood, has grown from The Original Fish Taco to include additional recipes inspired by the sea that feature sustainable shrimp, Atlantic salmon, Regal Springs® tilapia and mahi mahi.

Rubio’s dedication to seafood cuisine began when Ralph Rubio and his father, Ray, opened the first Rubio’s in 1983 and started the fish taco phenomenon that spread across the nation. The time Ralph Rubio spent developing the fish taco recipe became the basis for everything Rubio’s stands for today: interesting and complex flavors in chef-crafted recipes using fresh ingredients.

In my interview with Ralph Rubio earlier this year, he shared a lot of great insight into the brand’s social media strategy and their focus on evoking personality online:

Rubio’s fans are extremely loyal and believe Rubio’s is “their restaurant.” They are very proud to be our fans, and we pride ourselves in taking exceptional care of them. For us professionalism and personality go hand-in-hand. At Rubio’s, we’re passionate about showing our guests our attention to detail and the interesting and complex flavors in our chef-crafted recipes. By engaging our guests online with open, honest communication and craveable, mouthwatering menu descriptions, our brand voice and personality shine.

Rubio’s has continuously set a high bar in regard to social media initiatives.In May, they asked their fans to share their best fish faces for free tacos. The contest garnered a lot of entries and helped showcase the brand’s fun personality.

This month, Rubio’s is celebrating its Coastal Trio: a taco flight of our three sustainable tacos including the Original Fish Taco, Salsa Verde Shrimp Taco and the Regal Springs ® Tilapia Taco.

National Taco Day

In honor of National taco day October 4, Rubio’s is offering a lucky reader a $25 gift card. Which of their tacos would you most like to try?


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Debbie Miller
Debbie is the Founder and President of Social Hospitality where she assists clients with social media and content marketing. When she's not online, Debbie enjoys spending time with her spoiled dogs; watching movies; reading; and drinking copious amounts of coffee.
Debbie Miller