Rubio’s, the restaurant brand known for fish tacos, unique seafood dishes and a devotion to the ocean, is celebrating National Burrito Day in a big way this Friday, April 5. They are also known for being one of the most active restaurants on social media.

By simply sharing your best ‘fishy face’ on any social network including Facebook, Twitter, Instagram and Google+, you can receive two seafood burritos for the price of one. Redeem this deal by capturing your ‘fishy face’ and sharing it on any social network, then go to Rubio’s and show the picture when you order to receive this delicious deal.

National Burrito Day

Rubio’s dedication to seafood cuisine began when Ralph Rubio and his father, Ray, opened the first Rubio’s in 1983 and started the fish taco phenomenon that spread across the nation. The time Ralph Rubio spent developing the fish taco recipe became the basis for everything Rubio’s stands for today: interesting and complex flavors in chef-crafted recipes using fresh ingredients.

I recently interviewed Ralph about their social media strategy and he emphasized the brand’s commitment to educating fans about their fresh seafood initiatives.

Since the first store opened, Rubio’s has sold more than 170 million Original Fish Tacos®Today, Rubio’s menu, which serves 85 percent sustainable seafood, has grown from The Original Fish Taco® to include additional  recipes inspired by the sea that feature sustainable shrimp, Atlantic salmon, Regal Springs® tilapia and mahi mahi. In addition to certified sustainable seafood, Rubio’s offers grilled marinated chicken and steak, salads, handmade guacamole, “no fried” pinto beanssm and a variety of salsas that are prepared daily.

For more information on Rubio’s, its menu options, to find a location near you or to learn more about the National Burrito Day promo visit: http://rubios.com. Those who like to follow restaurants on social media can also join in the conversation and be among the first to hear about upcoming events and celebrations, on Facebook at http://facebook.com/rubios and Twitter at http://twitter.com/rubiostweets.

Rubio’s generously provided some ‘eat free’ cards for which we did a giveaway last week — Congrats to our winners, Pattie and Jenny!

Debbie Miller
Debbie is the Founder and President of Social Hospitality where she assists clients with social media and content marketing. When she's not online, Debbie enjoys spending time with her spoiled dogs; watching movies; reading; and drinking copious amounts of coffee.
Debbie Miller