You’d be hard-pressed to list more than a few companies that don’t have any presence on social media, and a large percentage are very active on Facebook. If you are one of the few businesses that ditched all Facebook marketing efforts, here are some of the repercussions you might face over time.
Most SEO tools are designed for specific purposes. Create an optimal SEO toolkit to best suit your needs. In most cases, this will involve three to four different options. To help determine which are best for you, here are nine of the best SEO tools designed to make analysis, implementation, and reporting easier.
Social media marketing and search engine optimization (SEO) overlap in many ways. They’re both organic, inbound strategies focused on creating appealing identities to naturally entice visitors. Wondering how these two aspects support each other? Here are seven ways social media strategies can boost your SEO.
With Google Analytics, you can set up your hospitality remarketing strategy by demographics, time, and interests. You can also layer these filters to hone in on the information you need.
By creating a hyperlocal website, you can capture the attention of customers who are searching specifically for your region rather than generically for their travel needs.
Google continues to innovate and change constantly. MWI’s nifty infographic conveys where things started and where they are now.
Google allows brands to work with customers through easy-to-use services on the My Business dashboard. Here are 5 ways to dominate your Google Business Listing.
For your blog posts to rank higher on the SERPs, there are a few SEO (search engine optimization) tactics that can be implemented to help improve your post’s rank on search engines like Google.
Kigo, a leading provider of online vacation rental software, was built for vacation rental professionals and managers to automate aspects of their business.
There are techniques and strategies that you can employ to help your site become more visible. One way to do this is to ensure that you rank high for important keywords to your niche in Google searches. The most effective way to achieve this goal is by executing effective link building strategies and practices.
The Santa Barbara Conference & Visitor Bureau just completed a “Pin It to Win It” contest over the holidays.
Twitter is one of the most widely used social media platforms on the web today and a great portal for catching up on news, sharing information and promoting your personal or business profile. It’s also a great opportunity for link building – if you know where to go.
Since Google released Penguin, it has aimed the algorithm at sites whose SEO practices were considered to be heavy on spam type tactics.
Pfister Hotel’s Narrator program involved the hotel hiring a “writer-in-residence” to spend time in the hotel’s lobby, speak with visitors and guests and share their stories on the Pfister’s blog
The growth and fame of social media is a phenomenon that all businesses have had to embrace. Hospitality, more than any other industry is about people
Just what can a travel brand do with social media? Here are a few thoughts to spark inspiration and evoke conversation. This is just the tip of the iceberg!
Through a hotel blog, you can promote your brand, connect with guests and provide a wealth of information about your hotel and its location.
With Facebook timeline, brands can tell a story. For restaurants, the timeline offers a great opportunity to present their food, atmosphere, culture and history, all while continuing to engage customers.
Search Engine Land, a fantastic search engine optimization (SEO) resource, recently released an article noting that search trumps social for local business information. Understanding SEO basics is extremely important.