Psychology-based marketing allows you to reach customers in a different, most personalized way. As a result, your marketing will become more effective and efficient, and build customer relationships that last. Here are five psychological theories and how to integrate them into your restaurant marketing mix.
Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Here are 10 digital marketing tips for restaurants.
Social media can now make-or-break a restaurant. Building followers and engagement on Instagram is a long-term process. Here are three things restaurants can do right now to see impressive results: implement strategic geotags, reach out to local food influencers, and use first-comment hashtags.
Social media strongly influences customer behavior, especially when it comes to food. Instagram marketing can play a huge role in your restaurant’s bottom line. Here are some tips to take your Instagram presence to the next level, along with businesses doing it right.
Many eateries rely solely on the power of social media to pique people’s interest. Of course, this method only works if you know how to post and share so viewers will want to visit your establishment. Here are some of the most significant social media do’s and don’ts for your restaurant.
It’s vital to keep customers happy and provide a great experience to improve customer retention at your restaurant. Here are a few tips on how to encourage brand loyalty and draw in new customers.
Restaurant storytelling is incredibly powerful if done well. In today’s digital landscape, it affects everything from customer loyalty to your bottom line. Here are a few key tips to drive customer engagement through storytelling.
New restaurant technology changes the game for operators and consumers alike. IoT and bluetooth sensors, virtual reality training, advanced robotics, and artificial intelligence improve restaurant operations and experiences in a variety of ways.
Restaurant marketing is forever changed by Instagram. In addition to posting food shots and running Instagram ads, here are five other tactics for leveraging Instagram marketing for restaurants.
Yelp has the reputation for being the review site that matters most to restaurants, but a recent study suggests change is coming. Google Business Listings gain new reviews faster than any other review site including Yelp, TripAdvisor, Facebook and Foursquare. In fact, Google appears to outpacing Yelp by almost 200%.
There is no tool more powerful than storytelling, and there are many ways storytelling can help increase restaurant sales. We look at some examples of businesses telling their stories.
If you already have a system in place for attracting new customers through mobile, moving on to create a branded communication channel that keeps those customers coming back should be your next step.
Here are examples of brands that do customer service on social media right.
In an effort to emphasize its position as a critical tool in delivering top-notch customer service, Twitter recently introduced new display options and tools.
Here’s a look at how the social media movement is influencing the restaurant industry — and vice versa.