Category Travel Articles

All businesses are suffering from the effects of COVID-19. However, the travel and hospitality industries are hit especially hard. Coronavirus has made a huge impact on restaurants and hotels. Here are 7 tips for hospitality marketing during the Coronavirus.
Read More
While there’s a strong focus on marketing to millennials, the hospitality industry has shifted a lot of attention to Generation Z. If you haven’t started to focus your marketing efforts on the Gen Z demographic, it’s not too late. Here are several reasons to market Gen Z, and how to do it.
Read More
The hospitality industry has integrated AI at a large scale. For example, hotel guests can ask a digital assistant for room service with simple voice commands. Both Amazon and Google released new AI technology to help empower the hospitality industry. Learn More:
Read More
“Growth hacking” is a popular term these days. For many, though, it’s easier said than done. When it comes to social media, several tried-and-true public relations practices can create effective growth hacking strategies. Here are three key public relations tactics that can help lead to significant growth on social media.
Read More
With the rise of social media, a new kind of celebrity emerged: the social media influencer. This introduces a new concept called influencer marketing. Influencer marketing works for most industries, and especially for travel. Influencers are fantastic content creators and their content can make businesses more relatable and attractive to potential customers.
Read More
You’ve probably heard organic reach on Facebook is dead. Facebook makes money from advertisers, so they want businesses to run ads. While Facebook curtailed the reach you get from standard posts, Facebook Live and Facebook Stories allow marketers to still attain a strong organic reach.
Read More
There are many details to consider when you create and optimize a high-converting hotel website. Mobile optimization, stunning visuals, usability, and chatbots can all play a role in converting visitors. Here are four examples of captivating hotel websites.
Read More
Fall is here, which means hotels are prepping for the holiday season. Then comes the new year when hoteliers will face new challenges and changes. Staying ahead of guest expectations will ensure you provide the best experience. Here are 7 hotel trends to watch in 2019.
Read More
Consumers use online reviews as a research tool when they search for local businesses. 2018 brings many notable shifts among online review trends. The “2018 ReviewTrackers Online Reviews Survey: Statistics and Trends” provides insight on these trends along with tips for enhancing reputation management.
Read More