When it comes to social search for hotels, the key to success lies in creating authentic, engaging content that resonates with your target audience while also adhering to the nuances of each platform’s search algorithms. The goal is not to have a presence on every social media platform but rather to excel in those areas where your potential guests are most likely to discover and engage with your brand.
Marketing through influencers has totally revolutionized the hospitality industry. Influencers have become strong marketing tools through social media as they provide an authentic touch that makes their content resonate with their target audiences. In 2023, the influencer market around the world amounted to an estimated $16.4 billion and is expected to hit $24 billion by the end of 2024. Let’s discuss how hospitality businesses use influencers to reach the right audiences and drive engagement.
Crafting an engaging sustainability narrative can help attract more eco-conscious consumers and workers to your business. You can use a range of media to achieve this, but your story needs to be underpinned by authentic commitment to positive change.
In October 2021, the International Air Transport Association (IATA) committed to achieving net-zero carbon emissions by 2050. How exactly is the aviation industry using green technology, and what steps are being taken to make flying a more sustainable option? Here are a few examples of changes made and what’s coming.
Managing social media for your hotel can be tough, especially when people swing from one platform to another. However, narrowing down which platforms are most profitable is critical to ensuring you’re not missing opportunities to connect with customers and potential customers. With that in mind, let’s explore how to make the most of TikTok for hotels.
How can hotels benefit from social media?? When it comes to digital marketing, social media is an essential investment for hotels for a variety of reasons. It’s incredibly visual and allows you to humanize your brand, build relationships, and add value.
The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. Here are a few benefits of receiving guest feedback, and how you can generate feedback to your business over time.
We explore 3 ways Americans adjusted travel expectations to accommodate their health and safety. Hospitality professionals should align their marketing plans with COVID-19 travel trends to accommodate the changing needs and expectations of travelers.
Customer service drives the hospitality industry forward. We take a look at some best examples of stellar customer service in the hospitality industry, including leading technologies and best practices that put smiles on the faces of modern customers.
