Category Social Media

Whether you’re a large, multi-national company or a small indie creator, social networks provide the perfect opportunity to promote your brand. People spend the majority of their time on these platforms, so it makes sense to establish a solid presence there. To be effective, learn about current social media trends to ensure you’re optimizing your content effectively.
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Facebook page SEO provides valuable benefits. It’ll increase the visibility of your business in local searches. As soon as your Facebook “Home” and “Review” tabs start ranking for branded queries, you’ll get another lever for reputation management. As for the Facebook page itself, when ranking high on Google, it’ll get more organic likes, followers, and conversions.
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As social media increases in popularity, marketers must evolve and find new strategies to grab people’s attention. When done right, influencer marketing helps to effectively reach your target audience and make your brand visible to potential customers. To ensure you’re on the right track, avoid these common influencer marketing mistakes.
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Social media allows brands to engage with potential customers on the world’s largest platforms. Perhaps more importantly, it costs next to nothing. But if you want to perform well on social, define your target audience. Locating your target demographic will help you drive more relevant campaigns and acquire better results.
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Will influencer campaigns become part of your marketing focus this year? More users are shopping on social media and experts believe the social commerce industry will reach $80 billion by 2025. Influencers play a large role in social buying trends. Here are the latest influencer marketing trends to watch for in 2022.
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Remaining relevant in the constantly changing world of social media can be a challenge. Leverage basic foundational principles like getting to know your audience, producing a consistent variety of content, and humanizing your posts and interactions.
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Customers like to connect with honest and authentic brands. Once people feel connected, they’re more inclined to remain loyal. So how do you build amazing customer engagement? Try these well-tested strategies to draw people’s attention and trigger engagement.
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Social media is a significant part of marketing for estate agents. However, effective use of social media to promote your estate business comes with challenges. In this article, we look at the potential legal pitfalls of social media and how to make sure you remain legally compliant.
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In this day and age, mistakes on social media can be screenshotted, shared, and immortalized to live forever on the internet. So, how do you get over something like that and make things right? Here are 6 tips on how to recover from a social media disaster.
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Managing engagement on social media is more than just posting content. It requires time, effort, and teamwork. Using engagement tools and evaluating to which content you should reply helps streamline the process. For best results, consider hiring a social media agency.
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Influencer marketing involves using niche experts or people with social influence to endorse your brand. Combining videos and influencers in your marketing campaigns can send conversion rates through the roof. Here are five tips to make your videos and influencer marketing efforts successful.
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If you need to reach a younger audience, meet Snapchat. This social media platform is highly interactive and used by 50% of consumers between the ages of 15 and 35. Here’s a blueprint of Snapchat marketing tips covering everything from profile set up to growing your fanbase.
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From customer segmentation to post-sale emails and SEO to social media, the core principle behind each is the same: to “pull” willing audiences, earn their interest, and delight them in conversions. Let’s explore fundamental inbound marketing best practices for 2021 and beyond.
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If you have a presentation coming up, you may be nervous. This is especially true if you’re not familiar with the process of creating a deck or speaking in front of people. But fear not! This guide will show you how to create a fantastic, engaging presentation in five easy steps.
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Search engine optimization (SEO) and social media marketing are two of the few digital marketing practices that garner universal appeal. Both help provide audience insights, emphasize the value of content, and offer demonstrable ROI. Here’s how to sync SEO and social media.
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