Like other social media platforms, trending hashtags are a big part of TikTok. Leveraging these trending hashtags can be a major component of your TikTok marketing strategy. Here are some of the most common trending hashtags and why they’re so popular.
Do you use social media to engage your customers? Check out this infographic featuring insight on how to boost your branding through social media engagement. It covers stats and facts about social media, specific platforms, and the relationship between social media use and brand engagement.
User-generated content (UGC) is a powerful tool for your marketing arsenal. You’re missing an opportunity if you don’t take advantage of the reviews, photos, posts, and other content your customers produce. Here are 5 benefits of user-generated content, along with some specific examples.
Brands can use a variety of tricks and hacks to stand out. But all should respect the fundamental rules of social media marketing. Here are 7 laws of social media marketing that will help ensure the long-term success of your campaigns.
Micro marketing is an effective marketing tool that makes businesses more appealing to specific consumer segments. In 2020, that may be just what you need to stay on top of your game.
Marketing is crucial to remain on the right track for business growth and profitability. A marketing plan includes an operational document outlining a strategy to reach the target market and prospective leads.
Check out this list of six ideas for Instagram Stories to make your brand stand out. Implement these Instagram Stories ideas, and you’ll have users flocking to your products and or services in no time.
Want to create content that is more shareable? Content intelligence can help turn data about content into actionable insights. Check out how you can leverage Content Intelligence to improve your content marketing and distribution efforts.
There are many ways to pivot business 2020. Find ways you can lift your brand experience digitally, make for a smoother customer-to-brand relationship, and take the power back so you’re best prepared for a crisis in the future.
Once you have your social presence established, it’s time to start thinking about growth. If you’re not seeing strong results from your social media marketing campaigns, here are 8 factors to consider to revamp your strategy.
Visual search is set to become a viable alternative to text or voice search. Despite sounding similar to image search, it’s entirely different. How does visual search work? It’s when an image is used *instead* of a text term. Learn more about this and how it affects SEO in 2020.
Facebook is one of the most powerful social media channels for business, but organic reach always varies. Using Facebook groups allows you to learn from your consumers, gain group insights, create personal connections, and offer customer support.
With 500 million active daily users, Instagram is the go-to platform for the food industry. But, how do you use Instagram to market your restaurant? Here’s a guide to getting on the ‘Gram – and getting it right with planning, posting, optimizing, and advertising.
Marketing during Coronavirus is tricky, and everyone is struggling to find the right balance. To help your business stay afloat during these uncertain times, here are a few clever, practical digital marketing strategies to help now and later.
One can produce class-leading solutions, but not know how to properly frame nor market those solutions. Explaining technology to a non-technical audience can be difficult. Here are four ways tech brands can connect with customers in 2020.
It’s critical to know what social media channels are popular right now. Here’s an overview of new social media platforms, how they each work, and why they’re well-received. Explore these options to find which will most benefit your organization, and help reach your target audience.
In a world driven by social media and online search, sales tactics are essential to generate revenue. Marketing teams have more opportunities to create innovative campaigns to boost sales. Here are 9 hospitality sales tips that combine classic techniques with modern practices.
The hospitality industry has been hit hard by COVID-19, and it’s difficult to see silver linings in immense uncertainty and tragic circumstances. Here are 10 inspirational ways the hospitality industry is embracing positivity.
Creating an Instagram strategy is no longer optional. You must create compelling video content that can hold attention. It must be entertaining, lucid, and meet customers’ needs. Here are 7 tricks to ensure you have a compelling video content strategy:
While nothing can stop the fallout of COVID-19 for hotels, there are several strategies that can help keep business afloat during this time. Focus on reputation management. Develop a prevention and recovery plan. Apply other effective marketing techniques.