The hospitality industry has been hit hard by COVID-19, and it’s difficult to see silver linings in immense uncertainty and tragic circumstances. Here are 10 inspirational ways the hospitality industry is embracing positivity.
Creating an Instagram strategy is no longer optional. You must create compelling video content that can hold attention. It must be entertaining, lucid, and meet customers’ needs. Here are 7 tricks to ensure you have a compelling video content strategy:
While nothing can stop the fallout of COVID-19 for hotels, there are several strategies that can help keep business afloat during this time. Focus on reputation management. Develop a prevention and recovery plan. Apply other effective marketing techniques.
All businesses are suffering from the effects of COVID-19. However, the travel and hospitality industries are hit especially hard. Coronavirus has made a huge impact on restaurants and hotels. Here are 7 tips for hospitality marketing during the Coronavirus.
TikTok is currently one of the most popular apps among both content creators and marketers alike. Here are three ways to leverage TikTok marketing to garner an increase in digital engagement and stay on top of current trends.
It’s tricky to conquer social media in 2020. Algorithms constantly change. User trends fluctuate and evolve. As a result, marketers must get creative about how to best optimize online campaigns on social media. Here are 4 tips on how to do so.
There are a variety of steps you can take to optimize your Twitter marketing efforts. While your follower count is relevant, engagement takes things further. Here are seven ways to boost your Twitter engagement and gain more brand awareness, leads, and sales through this social network.
Every generation has its own “rules” on how to approach a certain brand or product. Millennials and Generation Z use technology and social media on a daily basis. If you’re wondering how to target Millennial and Gen Z’s attention, here are 5 ways to capture and persuade them to buy your product or engage with your brand.
You can generate new leads if you take advantage of evolving digital marketing techniques. Real estate is about more than just selling houses — it’s about forming relationships with buyers and sellers. How those relationships develop can shift when you take advantage of the power of online marketing.
By 2020, more than 5 billion people will use social media platforms. The team at MicroCreatives put together this overview and infographic of social media content trends that are anticipated to be popular across social media in 2020 and the coming years. See what could work for your brand and start planning ahead.
Social media plays a massive role in the popularity of the once little-known Acai berry. For instance, the hashtag #acaibowl has over 1.39 million posts on Instagram. Learn how Instagram, influencers, and other social media trends helped propel the acai berry craze.
While there’s a strong focus on marketing to millennials, the hospitality industry has shifted a lot of attention to Generation Z. If you haven’t started to focus your marketing efforts on the Gen Z demographic, it’s not too late. Here are several reasons to market Gen Z, and how to do it.
Social media advertising allows you to target specific audiences based on geography, purchase habits, and personal preferences. Facebook and Instagram both offer multiple options for paid social marketing. Which one is best for your brand? It depends on reach, demographics, and engagement.
Video streaming moved from an occasional novelty to a viable channel for countless purposes. It also rapidly evolved how we experience the internet — how we consume content, and how we engage in ecommerce. Here are 7 ways the evolution of live video makes a mark:
Psychology-based marketing allows you to reach customers in a different, most personalized way. As a result, your marketing will become more effective and efficient, and build customer relationships that last. Here are five psychological theories and how to integrate them into your restaurant marketing mix.
Like all businesses, law firms and lawyers must employ targeted law firm marketing strategies in order to succeed. If you’re not coming up online, your competitors are. Here are nine useful digital marketing tactics that make your law firm’s marketing strategy more effective.
The Internet can be a double-edged sword for businesses. It’s a fantastic resource for companies to connect with customers. Nevertheless, it’s also easy for unfavorable and/or untrue information to spread. Elliot Legal Group created this infographic to help you spot illegal reviews and know what actions to take when you do.
You’d be hard-pressed to list more than a few companies that don’t have any presence on social media, and a large percentage are very active on Facebook. If you are one of the few businesses that ditched all Facebook marketing efforts, here are some of the repercussions you might face over time.
Boasting one billion active users per month, there is no denying Instagram can help your business be at the forefront of a huge audience. But how can you ensure success on the platform? Here are nine Instagram features you can leverage to take your Instagram marketing strategy to the next level.