In addition to bringing customers to your restaurant, your 2021 marketing should focus on bringing your restaurant to them. Check out these six different channels that will define your restaurant’s marketing moving forward.
With consumer behavior and sentiments constantly changing, the digital era brings unprecedented challenges. So, how can you create simple yet valuable advertisements that are truly effective? Check out the following ideas for inspiration.
Seeing that a large group of people behaves in a certain way, individuals perceive their actions as the correct behaviors. It’s thus not surprising social proof plays a vital role in marketing. It gains customers’ trust and persuades them to purchase from you.
How do you turn social media followers into customers? From delivering on promises to using analytics to give your visitors what they want, here are tips on how to get your social media visitors hooked on your website.
Have you considered an influencer marketing strategy? It’s a popular tactic in the realm of social media marketing. However, it comes with its own set of challenges. Here are four of the biggest influencer marketing challenges, and how you can overcome them.
2021 digital marketing trends revolve around two concepts. They’re distinct but almost contradictory. The first is a general humanization. The second involves technical and mechanical optimization. Take a look at these digital marketing strategies.
How can hotels benefit from social media?? When it comes to digital marketing, social media is an essential investment for hotels for a variety of reasons. It’s incredibly visual and allows you to humanize your brand, build relationships, and add value.
Like other social media platforms, trending hashtags are a big part of TikTok. Leveraging these trending hashtags can be a major component of your TikTok marketing strategy. Here are some of the most common trending hashtags and why they’re so popular.
Chatbots play an important role in addressing customer complaints instantly. They now take center stage in brands’ communication strategies when it comes to customer service. Here are seven ways chatbots are refining customer experiences.
Do you use social media to engage your customers? Check out this infographic featuring insight on how to boost your branding through social media engagement. It covers stats and facts about social media, specific platforms, and the relationship between social media use and brand engagement.
User-generated content (UGC) is a powerful tool for your marketing arsenal. You’re missing an opportunity if you don’t take advantage of the reviews, photos, posts, and other content your customers produce. Here are 5 benefits of user-generated content, along with some specific examples.
Brands can use a variety of tricks and hacks to stand out. But all should respect the fundamental rules of social media marketing. Here are 7 laws of social media marketing that will help ensure the long-term success of your campaigns.
Micro marketing is an effective marketing tool that makes businesses more appealing to specific consumer segments. In 2020, that may be just what you need to stay on top of your game.
Marketing is crucial to remain on the right track for business growth and profitability. A marketing plan includes an operational document outlining a strategy to reach the target market and prospective leads.
Check out this list of six ideas for Instagram Stories to make your brand stand out. Implement these Instagram Stories ideas, and you’ll have users flocking to your products and or services in no time.
Want to create content that is more shareable? Content intelligence can help turn data about content into actionable insights. Check out how you can leverage Content Intelligence to improve your content marketing and distribution efforts.
There are many ways to pivot business 2020. Find ways you can lift your brand experience digitally, make for a smoother customer-to-brand relationship, and take the power back so you’re best prepared for a crisis in the future.
Once you have your social presence established, it’s time to start thinking about growth. If you’re not seeing strong results from your social media marketing campaigns, here are 8 factors to consider to revamp your strategy.
Visual search is set to become a viable alternative to text or voice search. Despite sounding similar to image search, it’s entirely different. How does visual search work? It’s when an image is used *instead* of a text term. Learn more about this and how it affects SEO in 2020.
Facebook is one of the most powerful social media channels for business, but organic reach always varies. Using Facebook groups allows you to learn from your consumers, gain group insights, create personal connections, and offer customer support.