Online video consumption has skyrocketed. Brands will invest heavily in online video as a way to connect and engage with potential customers. Here are five video marketing trends to watch in 2018.
There are many challenges in hospitality marketing. In the era of rapid tech advances and ever-so-demanding travelers, it’s even more difficult to know how to use social media in the best way. Here are six tips on how to use social media in an effective way.
Indivigital recently published a report on the Facebook performance of leading brands. The Facebook study concluded the world’s top 100 brands have an average engagement rate of 0.12 percent on Facebook. The average engagement rate with 74 outliers removed is 0.10 percent.
It takes trust for customers to interact with brands. While it may take ages for a brand to earn a trustworthy reputation, a single marketing mistake can cause it to crash. Here are four marketing tips to ensure your reputation remains in tact.
If you want to know how to use social media to market your resort, review Westgate Resorts. Through interactive elements, effective calls-to-action, user-generated content, and more, they effectively use social media to sell their resort experience.
It can be hard and time-consuming to continuously come up with new ideas for great content. You can save time, effort, and resources by re-purposing content you’ve already created. Here are a few ideas for how to re-purpose old content for new audiences.
Marriott International has always been ahead of the curve when it comes to social media and the travel industry. They’re partnering with social media sensation “Carpet Dad” for a new hotel marketing campaign to build brand awareness.
From blunders and missteps to plain-old poor decision-making, here are three of the top epic business fails from 2017 and what we can learn from them.
You must be strategic about growing your social media following. Social media marketing also has a huge impact on customer satisfaction. Here are seven tips to increase your social media following and stay ahead of the competition.
The process of growing your online brand involves continually extending your domain of authority and influence and make your online presence increasingly compelling and competitive. Luckily, there are many strategies you can utilize to realize this objective. Here are three of them.
If you’re a company that targets millennials, influencer marketing may be your best bet. But before you Google the most influential bloggers, there are a few things to take into consideration.
The wedding industry is a large business driver for hotels. Many women use Pinterest to plan their big days, so Four Season Hotels and Resorts partnered with BridalGuide.com for a wedding-focused Pinterest contest.
DoubleTree launched its latest integrated marketing campaign, “Your Warm Cookie Awaits” which has refreshed creative, PR, social media, digital and other activations to inspire a more welcoming world.
Learn about the following five social media marketing trends and how they can help you maintain a relevant and profitable social media presence.
What are the most important elements of branding to bear in mind if you run a hotel, and how should you go about implementing them? Let’s explore.
If you want to learn how to start a restaurant, you need to come up with a solid business plan and learn from restaurant owners that succeeded. Here are 25 tips on how to start a restaurant.
Here are some actionable tips on how you can start crafting your business’ brand through social media engagement.
Here are some tips to help you bridge the gap, better connect with international tourists, and help book those empty rooms.
Learn more about the status of Instagram in 2017. Here are 139 facts and stats about the app that shook the mobile photography world.
These five hotel technologies are changing the conversation for travelers and making way for a brand new level of hospitality.