“Growth hacking” is a popular term these days. For many, though, it’s easier said than done. When it comes to social media, several tried-and-true public relations practices can create effective growth hacking strategies. Here are three key public relations tactics that can help lead to significant growth on social media.
With the rise of social media, a new kind of celebrity emerged: the social media influencer. This introduces a new concept called influencer marketing. Influencer marketing works for most industries, and especially for travel. Influencers are fantastic content creators and their content can make businesses more relatable and attractive to potential customers.
You’ve probably heard organic reach on Facebook is dead. Facebook makes money from advertisers, so they want businesses to run ads. While Facebook curtailed the reach you get from standard posts, Facebook Live and Facebook Stories allow marketers to still attain a strong organic reach.
There are many benefits of using Snapchat for events. Real-time storytelling before, during, and after the event can be done on Snapchat. Geofilters also provide marketers a unique opportunity. Event professionals should consider this platform to reach demographics that can be hard to reach.
Many eateries rely solely on the power of social media to pique people’s interest. Of course, this method only works if you know how to post and share so viewers will want to visit your establishment. Here are some of the most significant social media do’s and don’ts for your restaurant.
There are many details to consider when you create and optimize a high-converting hotel website. Mobile optimization, stunning visuals, usability, and chatbots can all play a role in converting visitors. Here are four examples of captivating hotel websites.
Marketing to millennials can be tricky. These 17–36-year-olds are 2.5x more likely than other generations to be early adopters when it comes to technology. They’re also, of course, connected—to the internet, to their devices, to social media platforms.
It’s vital to keep customers happy and provide a great experience to improve customer retention at your restaurant. Here are a few tips on how to encourage brand loyalty and draw in new customers.
Technology has transformed travel. We have more access to information, recommendations, and tools. Planning and on-site decision making is unrecognizable compared to 20 years ago. Here are five ways technology is changing travel.
Technology advancements and customers’ expectations will always evolve and keep the hospitality industry on its toes. Here are some effective marketing strategies to borrow from popular resorts:
Restaurant marketing is forever changed by Instagram. In addition to posting food shots and running Instagram ads, here are five other tactics for leveraging Instagram marketing for restaurants.
Because customer loyalty is paramount to business success, it’s important to understand the wants and needs of your audience. And with the proliferation of online businesses, many changes have been made with regard to how companies market to their audiences.
When it is used properly, social media can be a gold mine for businesses. Conversely, when social media is not used properly, you risk damage to your brand. Here are five mistakes that can ruin your brand’s reputation.
There are many challenges in hospitality marketing. In the era of rapid tech advances and ever-so-demanding travelers, it’s even more difficult to know how to use social media in the best way. Here are six tips on how to use social media in an effective way.
Indivigital recently published a report on the Facebook performance of leading brands. The Facebook study concluded the world’s top 100 brands have an average engagement rate of 0.12 percent on Facebook. The average engagement rate with 74 outliers removed is 0.10 percent.
It takes trust for customers to interact with brands. While it may take ages for a brand to earn a trustworthy reputation, a single marketing mistake can cause it to crash. Here are four marketing tips to ensure your reputation remains in tact.
If you want to know how to use social media to market your resort, review Westgate Resorts. Through interactive elements, effective calls-to-action, user-generated content, and more, they effectively use social media to sell their resort experience.
It can be hard and time-consuming to continuously come up with new ideas for great content. You can save time, effort, and resources by re-purposing content you’ve already created. Here are a few ideas for how to re-purpose old content for new audiences.