Once you have your social presence established, it’s time to start thinking about growth. If you’re not seeing strong results from your social media marketing campaigns, here are 8 factors to consider to revamp your strategy.
Visual search is set to become a viable alternative to text or voice search. Despite sounding similar to image search, it’s entirely different. How does visual search work? It’s when an image is used *instead* of a text term. Learn more about this and how it affects SEO in 2020.
Facebook is one of the most powerful social media channels for business, but organic reach always varies. Using Facebook groups allows you to learn from your consumers, gain group insights, create personal connections, and offer customer support.
With 500 million active daily users, Instagram is the go-to platform for the food industry. But, how do you use Instagram to market your restaurant? Here’s a guide to getting on the ‘Gram – and getting it right with planning, posting, optimizing, and advertising.
One can produce class-leading solutions, but not know how to properly frame nor market those solutions. Explaining technology to a non-technical audience can be difficult. Here are four ways tech brands can connect with customers in 2020.
It’s critical to know what social media channels are popular right now. Here’s an overview of new social media platforms, how they each work, and why they’re well-received. Explore these options to find which will most benefit your organization, and help reach your target audience.
In a world driven by social media and online search, sales tactics are essential to generate revenue. Marketing teams have more opportunities to create innovative campaigns to boost sales. Here are 9 hospitality sales tips that combine classic techniques with modern practices.
The hospitality industry has been hit hard by COVID-19, and it’s difficult to see silver linings in immense uncertainty and tragic circumstances. Here are 10 inspirational ways the hospitality industry is embracing positivity.
Creating an Instagram strategy is no longer optional. You must create compelling video content that can hold attention. It must be entertaining, lucid, and meet customers’ needs. Here are 7 tricks to ensure you have a compelling video content strategy:
While nothing can stop the fallout of COVID-19 for hotels, there are several strategies that can help keep business afloat during this time. Focus on reputation management. Develop a prevention and recovery plan. Apply other effective marketing techniques.
All businesses are suffering from the effects of COVID-19. However, the travel and hospitality industries are hit especially hard. Coronavirus has made a huge impact on restaurants and hotels. Here are 7 tips for hospitality marketing during the Coronavirus.
TikTok is currently one of the most popular apps among both content creators and marketers alike. Here are three ways to leverage TikTok marketing to garner an increase in digital engagement and stay on top of current trends.
It’s tricky to conquer social media in 2020. Algorithms constantly change. User trends fluctuate and evolve. As a result, marketers must get creative about how to best optimize online campaigns on social media. Here are 4 tips on how to do so.
There are a variety of steps you can take to optimize your Twitter marketing efforts. While your follower count is relevant, engagement takes things further. Here are seven ways to boost your Twitter engagement and gain more brand awareness, leads, and sales through this social network.
Every generation has its own “rules” on how to approach a certain brand or product. Millennials and Generation Z use technology and social media on a daily basis. If you’re wondering how to target Millennial and Gen Z’s attention, here are 5 ways to capture and persuade them to buy your product or engage with your brand.
You can generate new leads if you take advantage of evolving digital marketing techniques. Real estate is about more than just selling houses — it’s about forming relationships with buyers and sellers. How those relationships develop can shift when you take advantage of the power of online marketing.
By 2020, more than 5 billion people will use social media platforms. The team at MicroCreatives put together this overview and infographic of social media content trends that are anticipated to be popular across social media in 2020 and the coming years. See what could work for your brand and start planning ahead.
Social media plays a massive role in the popularity of the once little-known Acai berry. For instance, the hashtag #acaibowl has over 1.39 million posts on Instagram. Learn how Instagram, influencers, and other social media trends helped propel the acai berry craze.
While there’s a strong focus on marketing to millennials, the hospitality industry has shifted a lot of attention to Generation Z. If you haven’t started to focus your marketing efforts on the Gen Z demographic, it’s not too late. Here are several reasons to market Gen Z, and how to do it.