In this infographic, we discuss the role social media should play for businesses, and explain what is appropriate behavior on the most popular social media websites.
Four Seasons is launching Energy by Four Seasons and, in conjunction, the Four Seasons #30DaysofEnergy Challenge will launch on November 1, with a new “challenge” shared each day on Instagram, Facebook, Twitter and Google+.
T-Mobile holds the top spot in Socialbakers’ quarterly responsiveness reports multiple times for response rates that get close to 100% across channels. Learn more.
Sponsored by General Electric as a boost to the local redevelopment, a “selfie-station”, coordinated by the Playhouse Square organization, is set up right in the middle of the square.
Through developing meaningful, relevant content that appealed to the target audience, Avanti Resort was able to grow their Facebook presence significantly.
Snapchat celebrates its third birthday this week and there are a variety of ways businesses can integrate unique Spapchat marketing campaigns.
At the beginning of September, Ritz Carlton introduced a social film series: A Ritz-Carlton Reserve Adventure.
While Facebook is always changing, if you’re wondering how to captivate your Facebook audience, there are a couple of tips that will stand the test of any tweak in the algorithm.
The social media addict is, perhaps, one of society's most misunderstood members. Your boss has forbidden you from using Facebook at work, your friends have accused you of not having ...
Holiday Inn’s new campaign celebrates the inspiring journeys of guests by sharing their unique narratives through their first digitally-led marketing approach.
Google allows brands to work with customers through easy-to-use services on the My Business dashboard. Here are 5 ways to dominate your Google Business Listing.
Last week, Facebook debuted a new “save” feature that allows users to save pages or posts that interest them. The hospitality industry can leverage this.
‘Your Memories’ displays photos of captured moments, tagged with #RCMemories, shared by guests on Twitter and Instagram. Guests may also submit photos directly through the website to be a part of the memory collection and display.
Hotels are using social listening tools to monitor online conversations, in real-time. Here are some top hotels on social media and what they’re doing to optimize their presences.
Back-To-School is the dream season for a hotel marketer to offer great deals on summer fun before the bell rings.
Here are some compelling reasons why your hotel needs Instagram, as well as some of the benefits of the new Instagram 6.0.
Here are 6 tech trends for the hospitality industry to keep in mind in 2014 that follow themes of personalization, integration, and ease of access.
Many variables go into making any marketing efforts successful and budgeting for social media marketing can be tricky. To be sure that all dollars spent on social media marketing are used wisely, here are some tips to consider.
Google+, the Google-owned and operated social network, has received mixed reviews since launching on June 28, 2011. Some have embraced it, while others have been more skeptical.
There are a variety of ways that hotels and restaurants can optimize social media. They include hosting events; humanizing their brands; managing customer service; nurturing communities; and offering value.