Snapchat celebrates its third birthday this week and there are a variety of ways businesses can integrate unique Spapchat marketing campaigns.
At the beginning of September, Ritz Carlton introduced a social film series: A Ritz-Carlton Reserve Adventure.
While Facebook is always changing, if you’re wondering how to captivate your Facebook audience, there are a couple of tips that will stand the test of any tweak in the algorithm.
The social media addict is, perhaps, one of society's most misunderstood members. Your boss has forbidden you from using Facebook at work, your friends have accused you of not having ...
Holiday Inn’s new campaign celebrates the inspiring journeys of guests by sharing their unique narratives through their first digitally-led marketing approach.
Google allows brands to work with customers through easy-to-use services on the My Business dashboard. Here are 5 ways to dominate your Google Business Listing.
Last week, Facebook debuted a new “save” feature that allows users to save pages or posts that interest them. The hospitality industry can leverage this.
‘Your Memories’ displays photos of captured moments, tagged with #RCMemories, shared by guests on Twitter and Instagram. Guests may also submit photos directly through the website to be a part of the memory collection and display.
Hotels are using social listening tools to monitor online conversations, in real-time. Here are some top hotels on social media and what they’re doing to optimize their presences.
Back-To-School is the dream season for a hotel marketer to offer great deals on summer fun before the bell rings.
Here are some compelling reasons why your hotel needs Instagram, as well as some of the benefits of the new Instagram 6.0.
Here are 6 tech trends for the hospitality industry to keep in mind in 2014 that follow themes of personalization, integration, and ease of access.
Many variables go into making any marketing efforts successful and budgeting for social media marketing can be tricky. To be sure that all dollars spent on social media marketing are used wisely, here are some tips to consider.
Google+, the Google-owned and operated social network, has received mixed reviews since launching on June 28, 2011. Some have embraced it, while others have been more skeptical.
There are a variety of ways that hotels and restaurants can optimize social media. They include hosting events; humanizing their brands; managing customer service; nurturing communities; and offering value.
Wondering how to keep your social media skills relevant? Here are a few ways to refresh your repertoire and enhance your social media expertise.
Every month, our friends Nitrogram provide a summary of how brands and companies evolved on Instagram. Here’s the report for May!
Equip your mobile device with social media applications that let you enjoy the freedom to come and go without ever losing touch.
With so many “best practice” articles out there, it can be difficult to assess what works best for you, your company, or your client. The best social media strategy must consider the context of industry, goals, and audience.
Facebook graph search provides users with a Facebook version of what most of us do in Google, only it makes the results hyper-relevant.