Google allows brands to work with customers through easy-to-use services on the My Business dashboard. Here are 5 ways to dominate your Google Business Listing.
Last week, Facebook debuted a new “save” feature that allows users to save pages or posts that interest them. The hospitality industry can leverage this.
‘Your Memories’ displays photos of captured moments, tagged with #RCMemories, shared by guests on Twitter and Instagram. Guests may also submit photos directly through the website to be a part of the memory collection and display.
Hotels are using social listening tools to monitor online conversations, in real-time. Here are some top hotels on social media and what they’re doing to optimize their presences.
Back-To-School is the dream season for a hotel marketer to offer great deals on summer fun before the bell rings.
Here are some compelling reasons why your hotel needs Instagram, as well as some of the benefits of the new Instagram 6.0.
Here are 6 tech trends for the hospitality industry to keep in mind in 2014 that follow themes of personalization, integration, and ease of access.
Many variables go into making any marketing efforts successful and budgeting for social media marketing can be tricky. To be sure that all dollars spent on social media marketing are used wisely, here are some tips to consider.
Google+, the Google-owned and operated social network, has received mixed reviews since launching on June 28, 2011. Some have embraced it, while others have been more skeptical.
There are a variety of ways that hotels and restaurants can optimize social media. They include hosting events; humanizing their brands; managing customer service; nurturing communities; and offering value.
Wondering how to keep your social media skills relevant? Here are a few ways to refresh your repertoire and enhance your social media expertise.
Every month, our friends Nitrogram provide a summary of how brands and companies evolved on Instagram. Here’s the report for May!
Equip your mobile device with social media applications that let you enjoy the freedom to come and go without ever losing touch.
With so many “best practice” articles out there, it can be difficult to assess what works best for you, your company, or your client. The best social media strategy must consider the context of industry, goals, and audience.
Facebook graph search provides users with a Facebook version of what most of us do in Google, only it makes the results hyper-relevant.
With a family- friendly and child-focused Facebook Contest called #MaxineTakesManhattan, the Four Seasons Hotel New York aimed to generate awareness about the hotel and increase weekend bookings for families during the summer months.
Knowing to whom you’re speaking, establishing trust, and telling stories are some ways to find and establish your most desired voice on social media.
Looking at some current social media marketing trends and who is using it well, you’ll see where are a few reasons not to ditch social media just yet.
With Pinterest Place Pins, photos are assigned pin points on a map that features detailed information about the location, including the exact address and contact location.
LinkedIn changed the sphere of professional networking when it launched on May 5th, 2003. This infographic from DPFOC highlights how the $7.5 million dollar company has grown to over 300 million members in 200 countries worldwide.