Featured Blog Posts

Social Media Trends to Watch in 2023

Social media has become an integral part of our lives, and it's no surprise that it's constantly evolving. As we step into 2023, let's take a look at the latest social media trends set to dominate the digital world. Video content is king Video content has been on the rise…

Understanding Digital Marketing Trends in Regulated Industries

Digital marketing is one of the great equalizers of the current commercial environment. Most tools that can help businesses to reach consumers are affordable and usable for companies of all sizes and industries. However, certain sectors must leverage digital marketing trends differently. This is particularly pertinent when it comes to…

Why Integrity Is Essential In Social Media Marketing

The ascendancy of social media hasn’t just transformed the way people spend their leisure time. Social media also changed the way businesses operate and present themselves. In the process, it has revolutionized the relationships between businesses and customers. Despite all the benefits of social media for marketing, brand development, and…

Best Practices for Implementing Data-Driven Marketing

Let’s face it: today’s market is more crowded and competitive than ever before. The advent of e-commerce, for example, has expanded possibilities for consumers. And that means businesses no longer only compete with local retailers and the Big Box store on the corner for their fair market share. Rather, businesses…

How Social Media Launched the Acai Berry Craze

Social media plays a massive role in the popularity of the once little-known Acai berry. For instance, the hashtag #acaibowl has over 1.39 million posts on Instagram. Learn how Instagram, influencers, and other social media trends helped propel the acai berry craze.

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5 Psychological Theories to Boost Restaurant Marketing

Psychology-based marketing allows you to reach customers in a different, most personalized way. As a result, your marketing will become more effective and efficient, and build customer relationships that last. Here are five psychological theories and how to integrate them into your restaurant marketing mix.

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False Reviews: How To Spot Them and Take Action

The Internet can be a double-edged sword for businesses. It’s a fantastic resource for companies to connect with customers. Nevertheless, it’s also easy for unfavorable and/or untrue information to spread. Elliot Legal Group created this infographic to help you spot illegal reviews and know what actions to take when you do.

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