Featured Blog Posts

Why Authenticity is Beating AI in Modern Marketing

Not too long ago, a well-known fashion brand generated buzz with a straightforward campaign, “No AI. No Filters. Just Us.” In a world with so much machine-made perfection, that simple tagline hit home. It wasn't the polish that captured the public's interest; it was the inherent promise of authenticity. As…

How to Create a Content Strategy That Balances SEO, AEO, and GEO

Creating a content strategy that seamlessly integrates Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) is crucial for brands and publishers seeking to succeed in today’s rapidly evolving digital landscape. Each optimization method targets different platforms, including traditional search engines, AI-driven answer engines, and generative…

How Hotels and Resorts Can Use Geospatial AI Tools to Predict Guest Demand

Predicting guest demand used to feel like a mix of art and guesswork. You’d look at booking trends, past seasons, and competitor rates. But even then, surprises always found their way in. The hospitality world moves even faster now, and instinct alone can’t always keep up. That’s where geospatial AI…

From Data to Strategy: Understanding What Drives Modern Marketing

Marketing has moved beyond intuition and broad campaigns. Today, data powers every move, from audience targeting to real-time message optimization. Brands that utilize data-driven marketing strategies stay ahead by delivering experiences that resonate with their customers. This article shows how to transform raw data into a data-driven marketing strategy that…

The Impact of Color and Lighting in Brand Photography

The right photos have the power to sway customer opinions in a matter of seconds, both positively and negatively. As such, carefully consider every image your brand puts out online or in print. Let’s explore what brand photography is as well as how the use of light and color can help convey your brand’s identity and leave your customers wanting more.

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Effective Marketing Strategies For Thriving Restaurants

In the evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. Sometimes, thinking out of the box and moving beyond Facebook and Instagram is a great idea.

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Popular Restaurant Technology Trends to Watch

Restaurants aren’t always at the forefront of implementing new technology. However, Covid-19 led to a rapid influx of technological advancements. Read on for the hottest tech trends in the restaurant industry and the considerations to make before opening a restaurant.

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How to Build a Customer Engagement Strategy

Customers like to connect with honest and authentic brands. Once people feel connected, they’re more inclined to remain loyal. So how do you build amazing customer engagement? Try these well-tested strategies to draw people’s attention and trigger engagement.

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Covid-19 + Restaurants: How Mobile Chatbots Can Help

Mobile apps will continue to be relevant business tools for restaurants in the post-Covid world. Food delivery and pickup will remain more popular than the dine-in experience. Mobile chatbots will play a major role in providing customer support and driving sales through meaningful interactions.

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6 Ways Restaurants Can Reach Customers

In addition to bringing customers to your restaurant, your 2021 marketing should focus on bringing your restaurant to them. Check out these six different channels that will define your restaurant’s marketing moving forward.

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