Here are 10 ways restaurants can reach more customers online, in person, and through various unique restaurant marketing tactics.
Here are tips on identifying your customer acquisition cost metrics and implementing digital strategies to lower the cost of customer acquisition.
Hotels becoming greener, healthier, and offering free WiFi are among the millennial-geared elements affecting hospitality marketing in 2016.
A look at some of the business challenges technology can address in the hospitality industry and how new innovations are changing the game for hospitality pros.
If you don’t provide WiFi to your customers, you’re missing benefits free internet access provides. Here are 5 benefits of restaurants offering free WiFi.
Providing excellent service and quality products are only half the battle. Here are tips to bring customers in to your restaurant, bar, or lounge, and keep them coming back for more.
The assorted features of eMenu have been designed to serve the purpose of presenting an impressive brand to target customers.
Restaurants already talk to guests on social media and seat guests with reservation services. Now, they can cook and serve with pre-orders for dine-in.
Wavespot is a new form of social WiFi that allows businesses to connect with their customers via WiFi and deliver personalized marketing collateral.
Thinking about starting a restaurant blog? Here are three restaurants and bars who are not only winning at blogging, they’re winning at sales, too.
To launch a new restaurant, make use of social media platforms to reach a wider target audience and give customers frequent updates.
The use of mobile apps in the hospitality industry continues to rise. Individuals use apps to find deals, make reservations, and read reviews.
Thinking about integrating text message marketing into your marketing mix? Here’s how some hospitality brands have used text messaging with great success.
In a move to harness the passion of a generation of food and drink entrepreneurs, Marriott International is launching CANVAS, a global incubator that will help hungry entrepreneurs realize their vision for amazing food and drink concepts in the company’s hotels.
Thanks to Big Data, you can uncover the preferences of your consumers and keep them happy.
More restaurant owners are seeking a competitive edge than ever before. Increasingly, that edge is technology. Savvy restaurant operators are turning to software to streamline operations and deliver a better customer experience.
Last week, Facebook debuted a new “save” feature that allows users to save pages or posts that interest them. The hospitality industry can leverage this.
Here are 6 tech trends for the hospitality industry to keep in mind in 2014 that follow themes of personalization, integration, and ease of access.
There are a variety of ways that hotels and restaurants can optimize social media. They include hosting events; humanizing their brands; managing customer service; nurturing communities; and offering value.
Mogl, the leading restaurant rewards program with a mission to end hunger, recently announced that it is the first in its category with direct access to real-time data from Visa, MasterCard and American Express transactions.