Video streaming moved from an occasional novelty to a viable channel for countless purposes. It also rapidly evolved how we experience the internet — how we consume content, and how we engage in ecommerce. Here are 7 ways the evolution of live video makes a mark:
Yoga marketing is essential for retreats and studios to attract new clients and increase brand loyalty.
Here are a few examples of hardware and software your marketing team can use to enhance your social media presence and build your network.
The holiday season is fast approaching and it’s never too soon to start holiday marketing. Here are 4 ways hospitality industry can leverage holiday marketing on social media.
Hotels can use YouTube to both increase sales and market their brand to nearly one billion unique users who visit the video sharing platform every month. Here are three tips for marketing executives starting their YouTube campaigns from scratch.
Holiday Inn’s new campaign celebrates the inspiring journeys of guests by sharing their unique narratives through their first digitally-led marketing approach.
The 2014 Santos Tour Down Under will be held in Adelaide and regional South Australia from January 19-26. The team has been tracking the #PuppetPeloton – a fun promotional gag that can traveling around Australia.
Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.
Ramada Maingate at the Park has been able to put itself on the map, both in terms of its accessibility to/from Disneyland and amongst the Ramada brand, via social media. The unique way Andrew communicates makes the pages stand out amongst other hotels. He didn’t create a persona; he simply uses his own. This has been hugely valuable in humanizing the brand and thereby creating personal connections with potential customers.