Video streaming moved from an occasional novelty to a viable channel for countless purposes. It also rapidly evolved how we experience the internet — how we consume content, and how we engage in ecommerce. Here are 7 ways the evolution of live video makes a mark:
Online video consumption has skyrocketed. Brands will invest heavily in online video as a way to connect and engage with potential customers. Here are five video marketing trends to watch in 2018.
Yoga marketing is essential for retreats and studios to attract new clients and increase brand loyalty.
Here are a few examples of hardware and software your marketing team can use to enhance your social media presence and build your network.
The holiday season is fast approaching and it’s never too soon to start holiday marketing. Here are 4 ways hospitality industry can leverage holiday marketing on social media.
A popular way to market your product is by creating a professional video that reaches a massive audience. Learn how to take your video marketing to the next level.
Hotels can use YouTube to both increase sales and market their brand to nearly one billion unique users who visit the video sharing platform every month. Here are three tips for marketing executives starting their YouTube campaigns from scratch.
At the beginning of September, Ritz Carlton introduced a social film series: A Ritz-Carlton Reserve Adventure.
Holiday Inn’s new campaign celebrates the inspiring journeys of guests by sharing their unique narratives through their first digitally-led marketing approach.
The 2014 Santos Tour Down Under will be held in Adelaide and regional South Australia from January 19-26. The team has been tracking the #PuppetPeloton – a fun promotional gag that can traveling around Australia.
A teaser trailer for the upcoming film, Lincoln, appeared today online, two days before the official trailer will be debuted during a Google+ hangout.
Meeting Burner is a fast, free way to hold online meetings and webinars. They want to build a community of online meeting fanatics who want to change the world by making meeting easier, faster, and more efficient.
Segerstrom Center for the Arts has done a phenomenal job of keeping fans up-to-date via social media,
Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.
Discovery Science Center is a 59,000-square-foot learning facility dedicated to educating young minds through interactive exhibits and programs. They use Twitter, Facebook, YouTube and Flickr to share information about the venue.
Joie de Vivre (which means “joy of life”) strives to create innovative hospitality services and products. Their latest initiative, “Singing for an Upgrade,” transforms the standard hotel check-in process into a musical experience.
A webinar on the “State of Social Media” outlined current statistics about social media and what 2011 has in store.
The Virginia Tourism Bureau has taken some unique strides to increase their social viability. Between their ground-breaking iPhone app and life-size mascot, they’re out-of-the-box makes them stand out amongst other destinations.
“Pei Wei is a place just outside of your usual routine where you can experience the vibrant flavors of dishes inspired from five Asian cultures.” Indeed, outside of the usual routine they are. In an interview with Pei Wei’s VP of Marketing…
Ramada Maingate at the Park has been able to put itself on the map, both in terms of its accessibility to/from Disneyland and amongst the Ramada brand, via social media. The unique way Andrew communicates makes the pages stand out amongst other hotels. He didn’t create a persona; he simply uses his own. This has been hugely valuable in humanizing the brand and thereby creating personal connections with potential customers.