Featured Blog Posts

Essential Tips for Crafting Engaging and Persuasive Copy

Nowadays, attention spans are short, and competition is fierce. That means crafting compelling copy is more critical than ever. Effective copywriting must grab your audience’s attention and persuade readers to act. Whether you’re writing for a website, social media, or an email campaign, the principles of persuasive copy remain the…

SEO vs. SEM: What’s Best for Your Business’ Marketing Strategy?

With the online world evolving at lightspeed, entrepreneurs and businesses alike are pushing the pedal to the metal, racing to grab attention and drive traffic to their websites. Two approaches jump out as particularly effective. Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Both aim to get your site…

How Algorithm Changes Impact Your Social Media Strategy

It’s vital to keep up with current social media trends. In addition to things like niche platforms and personalization, another trend that might impact your social media strategy is regular algorithm changes. These updates can significantly impact how your followers share and view content. This, in turn, affects your engagement,…

The Rise of Influencer Marketing in the Hospitality Industry

Marketing through influencers has totally revolutionized the hospitality industry. Traditionally, hotels and resorts have fallen on popular public figures to endorse their services. In the current landscape, we've moved from conventional celebrity endorsers to new innovative digital collaborations. Influencers have become strong marketing tools through social media. They provide an…
popchips

A Successful Social Media Campaign: Popchips

Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.

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Case Study: Virginia is For Lovers

The Virginia Tourism Bureau has taken some unique strides to increase their social viability. Between their ground-breaking iPhone app and life-size mascot, they’re out-of-the-box makes them stand out amongst other destinations.

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