Joie de Vivre (which means “joy of life”) strives to create innovative hospitality services and products. Their latest initiative, “Singing for an Upgrade,” transforms the standard hotel check-in process into a musical experience.
Ramada Maingate at the Park has been able to put itself on the map, both in terms of its accessibility to/from Disneyland and amongst the Ramada brand, via social media. The unique way Andrew communicates makes the pages stand out amongst other hotels. He didn’t create a persona; he simply uses his own. This has been hugely valuable in humanizing the brand and thereby creating personal connections with potential customers.