7 Ways to Create a Compelling Instagram Video Content Strategy

Creating a compelling Instagram video content strategy is no longer optional. eMarketer predicts 26.9 million new users will join Instagram in 2020. By 2020, 75.3% of US businesses are also predicted to be on Instagram. This evolving landscape paves the way for new marketing trends designed specifically for this platform. Many brands already promote their products and services there.

Along with building brand awareness, this trend delights consumers. Users find it convenient because they don’t need to leave the app to find information on other sites. Authentic information is readily available at their fingertips.

According to HubSpot, around 70% of Instagram users have searched for a specific brand on this platform. Instagram is now one of the crucial platforms for content marketing. But creating a video content strategy isn’t easy.

This audience is different: impatient and in need of quick information. The attention span of these users is less than a goldfish’s; around five seconds. A savvy marketer must create a compelling strategy that holds attention. Content must be entertaining, clear, and meet the user’s needs. Here are some of the best tricks to ensure you have a compelling video content strategy:

1. Captivate in the First Few Seconds

As mentioned before, users have a short attention span. They quickly hop from one piece of content to another. You need to create video content that entices and compels them to watch until the end. As an Instagram user yourself, you know how quickly you scroll through all the feeds only to stop when something catches your eye.

For example, Boucleme is a UK-based company that develops products for curly hair. The brand executed a smart video content marketing strategy on Instagram, including user-generated content and cute dogs to grab viewers’ attention.

NatGeo also does a great job of grabbing attention immediately. The northern lights in the background are breathtaking and a visual treat.

2. Don’t Use Too Much Text in Videos

Instagram videos are for instant gratification. Too much text can turn off many young users. The content has to be exceptionally visual and fast. So, too much text makes the video unappealing for millennial and Gen Z audiences who thrive on glamorous, visual Instagram content. If you need to add captions, make them intriguing and concise.

3. Make Videos Short and Effective

Develop videos that convey your message in a few seconds. Most Instagram videos are 60 seconds or less. As a marketer, build a platform-specific strategy. For Instagram, hit the bull’s eye instantly and make your content trend within a few seconds. Make it a roller-coaster ride for the user, so they never feel bored.

High engagement is the key to success on Instagram.

Be as creative as possible, but the videos should convey the message precisely and instantly. For example, Oreo created an effective, short Instagram video. It catches the user’s attention in a fun, exciting way.

4. Address a Problem

This marketing tactic works on any platform. Present content that addresses the customer’s problem and resolves it. Since customers buy products for their benefits, identifying the challenge and solution helps you create video content that appeals to your audience. Hook them with an enigmatic photo or video to create an emotional connection so they feel attached to your brand.

5. Create an Attractive Cover Photo for Videos

The first impression is the last impression on Instagram. When you post a video, make sure you select an attractive cover photo. An attractive subject line can make or break an email marketing campaign; a strong cover photo has the same power. Ben and Jerry’s does a great job of creating attractive cover photos to attract the consumer:

6. Include a Clear Call to Action

Without including a clear call to action, your video content isn’t complete. Every marketing effort should drive results, so encourage users to take the next step with your call to action. So, make the CTA clear and concise for the user.

7. Optimize for Mobile Devices

Instagram is mainly accessed from mobile devices. So, when the call to action leads to a landing page on your site, make sure it’s fully optimized for mobile and loads quickly. Issues like misaligned content can undermine your marketing efforts and create a poor impression.

Conclusion

Instagram revamped the marketing strategies of many organizations worldwide. Marketers regularly brainstorm new ideas to hit the right chords with users. They develop unique, visual content that conveys a message in a few seconds. Every social media platform has unique strengths, and Instagram can reach users visually. So, make your video content strategy different, appealing, and engaging to get the right results.

Author Bio: Robert Jordan is a seasoned marketing professional with over 10 years of experience. He is a Media Relations Manager at InfoClutch Inc., which provides services & technology databases, including a list of companies that use Oracle Software, a Salesforce user list & many more.