With the onslaught of technology and the digital environment, the customer experience has improved dramatically. Omnichannel marketing is one of the major developments in enhanced customer experiences.
The General Data Protection Regulation (GDPR) is sets guidelines for the collection and processing of personal information. Hotels should take necessary action to safeguard personal data to avoid the financial repercussions that could result from lack of compliance.
Marriott International has always been ahead of the curve when it comes to social media and the travel industry. They’re partnering with social media sensation “Carpet Dad” for a new hotel marketing campaign to build brand awareness.
There is no tool more powerful than storytelling, and there are many ways storytelling can help increase restaurant sales. We look at some examples of businesses telling their stories.
You must be strategic about growing your social media following. Social media marketing also has a huge impact on customer satisfaction. Here are seven tips to increase your social media following and stay ahead of the competition.
It’s beneficial for hotels to employ sensory marketing tactics. By focusing on all the senses, you may be able to appeal to your guests on a more profound and memorable level.
DoubleTree launched its latest integrated marketing campaign, “Your Warm Cookie Awaits” which has refreshed creative, PR, social media, digital and other activations to inspire a more welcoming world.
It’s cheaper to keep existing customers happy than to attract new ones. In order to build brand loyalty, you must match your specific users’ habits.
Learn how 4 big brands used texting to increase brand loyalty! Here are some successful SMS strategies Airbnb, Harley-Davidson, NewsCorp, and Ford have used to provide a better user experience for their customers.
By creating a hyperlocal website, you can capture the attention of customers who are searching specifically for your region rather than generically for their travel needs.
Here are examples of brands that do customer service on social media right.
Yoga marketing is essential for retreats and studios to attract new clients and increase brand loyalty.
In an effort to emphasize its position as a critical tool in delivering top-notch customer service, Twitter recently introduced new display options and tools.
Your customer service representatives are the ones your customers will encounter when entering your establishment or when they have an issue.