The hospitality industry has integrated AI at a large scale. For example, hotel guests can ask a digital assistant for room service with simple voice commands. Both Amazon and Google released new AI technology to help empower the hospitality industry. Learn More…
Social media advertising allows you to target specific audiences based on geography, purchase habits, and personal preferences. Facebook and Instagram both offer multiple options for paid social marketing. Which one is best for your brand? It depends on reach, demographics, and engagement.
Social media strongly influences customer behavior, especially when it comes to food. Instagram marketing can play a huge role in your restaurant’s bottom line. Here are some tips to take your Instagram presence to the next level, along with businesses doing it right.
“Growth hacking” is a popular term these days. For many, though, it’s easier said than done. When it comes to social media, several tried-and-true public relations practices can create effective growth hacking strategies. Here are three key public relations tactics that can help lead to significant growth on social media.
You’ve probably heard organic reach on Facebook is dead. Facebook makes money from advertisers, so they want businesses to run ads. While Facebook curtailed the reach you get from standard posts, Facebook Live and Facebook Stories allow marketers to still attain a strong organic reach.
Technology has transformed travel. We have more access to information, recommendations, and tools. Planning and on-site decision making is unrecognizable compared to 20 years ago. Here are five ways technology is changing travel.
The customer journey reveals a lot. But marketing is not linear, as funnels and even customer journey maps fail to account for the way sales happen. Marketing hourglasses come closer to understanding the interconnections, but the buying process is really more of a loop.
Restaurant storytelling is incredibly powerful if done well. In today’s digital landscape, it affects everything from customer loyalty to your bottom line. Here are a few key tips to drive customer engagement through storytelling.
Technology has the power to streamline your business and make it more efficient, while simultaneously offering more personalized service than ever before. Here is an overview of Hospitality 4.0, what it can offer, and why you should embrace it.
New restaurant technology changes the game for operators and consumers alike. IoT and bluetooth sensors, virtual reality training, advanced robotics, and artificial intelligence improve restaurant operations and experiences in a variety of ways.
Travelers appreciate anything that saves them time and stress. Offering tourism information, arranging discounts, and providing security support are three simple steps to help customers enjoy their trips.
Restaurant marketing is forever changed by Instagram. In addition to posting food shots and running Instagram ads, here are five other tactics for leveraging Instagram marketing for restaurants.
Because customer loyalty is paramount to business success, it’s important to understand the wants and needs of your audience. And with the proliferation of online businesses, many changes have been made with regard to how companies market to their audiences.
Yelp has the reputation for being the review site that matters most to restaurants, but a recent study suggests change is coming. Google Business Listings gain new reviews faster than any other review site including Yelp, TripAdvisor, Facebook and Foursquare. In fact, Google appears to outpacing Yelp by almost 200%.
MGM Resorts in Las Vegas just introduced the most hassle-free resort experience! Their mobile app now allows mobile, self check-in. Until now, other hotel groups with mobile check-in required advanced notice. Now, guests have near-instant access to their rooms.
It takes trust for customers to interact with brands. While it may take ages for a brand to earn a trustworthy reputation, a single marketing mistake can cause it to crash. Here are four marketing tips to ensure your reputation remains in tact.
Consumers use online reviews as a research tool when they search for local businesses. 2018 brings many notable shifts among online review trends. The “2018 ReviewTrackers Online Reviews Survey: Statistics and Trends” provides insight on these trends along with tips for enhancing reputation management.
Accustomed to instant communication, Millennials have higher customer service expectations than any previous generation. To meet the growing expectations of Millennial customers, contact centers are now in high demand.