Google Business Listings are gaining new reviews much faster than any other review site including Yelp, TripAdvisor, Facebook and Foursquare. In fact, Google appears to outpacing Yelp by almost 200%.
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Consumers use online reviews as a research tool when they search for local businesses. 2018 brings many notable shifts among online review trends. The “2018 ReviewTrackers Online Reviews Survey: Statistics and Trends” provides insight on these trends along with tips for enhancing reputation management.
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The General Data Protection Regulation (GDPR) is sets guidelines for the collection and processing of personal information. Hotels should take necessary action to safeguard personal data to avoid the financial repercussions that could result from lack of compliance.
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