2021 digital marketing trends revolve around two concepts. They’re distinct but almost contradictory. The first is a general humanization. The second involves technical and mechanical optimization. Take a look at these digital marketing strategies.
Marketing during the holidays comes with its own challenges. Juggling obligations, marketing, and sales can become difficult, and dropping the ball can happen faster than you imagined. Find out how you can avoid the most common mistakes and boost your holiday marketing ROI.
There are several different ways to build customer trust in your company, but one of the best is to get online reviews. Many tactics can help you generate more online reviews. Here are helpful tips to help build customer trust.
The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. Here are a few benefits of receiving guest feedback, and how you can generate feedback to your business over time.
Do you use social media to engage your customers? Check out this infographic featuring insight on how to boost your branding through social media engagement. It covers stats and facts about social media, specific platforms, and the relationship between social media use and brand engagement.
User-generated content (UGC) is a powerful tool for your marketing arsenal. You’re missing an opportunity if you don’t take advantage of the reviews, photos, posts, and other content your customers produce. Here are 5 benefits of user-generated content, along with some specific examples.
Brands can use a variety of tricks and hacks to stand out. But all should respect the fundamental rules of social media marketing. Here are 7 laws of social media marketing that will help ensure the long-term success of your campaigns.
Customer service drives the hospitality industry forward. We take a look at some best examples of stellar customer service in the hospitality industry, including leading technologies and best practices that put smiles on the faces of modern customers.
Want to create content that is more shareable? Content intelligence can help turn data about content into actionable insights. Check out how you can leverage Content Intelligence to improve your content marketing and distribution efforts.
Analyze your email marketing metrics from all angles to determine whether it worked or bombed. No single metric will give you a completely clear picture. Here are the KPIs on which you should focus when evaluating your email marketing efforts.
Customer experience is a pivotal component of marketing. The same digital trends and technologies that shift consumer expectations also create efficient solutions. Here are four of today’s top consumer preferences, and the technologies to use in order to meet them.
With 500 million active daily users, Instagram is the go-to platform for the food industry. But, how do you use Instagram to market your restaurant? Here’s a guide to getting on the ‘Gram – and getting it right with planning, posting, optimizing, and advertising.
In addition to increasing visibility and accessing a larger customer base, moving your offline business online makes you more competitive. There are many benefits to moving your offline business online. However, it may be overwhelming to start from the beginning. Here are six factors to consider.
COVID19 has made a huge impact on digital marketing, and the long-term effects are still unknown. The two key areas to consider when making decisions about advertising campaigns are changing customer habits and impacts on industries.
In a world driven by social media and online search, sales tactics are essential to generate revenue. Marketing teams have more opportunities to create innovative campaigns to boost sales. Here are 9 hospitality sales tips that combine classic techniques with modern practices.