Social media advertising allows you to target specific audiences based on geography, purchase habits, and personal preferences. Facebook and Instagram both offer multiple options for paid social marketing. Which one is best for your brand? It depends on reach, demographics, and engagement.
Psychology-based marketing allows you to reach customers in a different, most personalized way. As a result, your marketing will become more effective and efficient, and build customer relationships that last. Here are five psychological theories and how to integrate them into your restaurant marketing mix.
Like all businesses, law firms and lawyers must employ targeted law firm marketing strategies in order to succeed. If you’re not coming up online, your competitors are. Here are nine useful digital marketing tactics that make your law firm’s marketing strategy more effective.
The Internet can be a double-edged sword for businesses. It’s a fantastic resource for companies to connect with customers. Nevertheless, it’s also easy for unfavorable and/or untrue information to spread. Elliot Legal Group created this infographic to help you spot illegal reviews and know what actions to take when you do.
You’d be hard-pressed to list more than a few companies that don’t have any presence on social media, and a large percentage are very active on Facebook. If you are one of the few businesses that ditched all Facebook marketing efforts, here are some of the repercussions you might face over time.
Social media can now make-or-break a restaurant. Building followers and engagement on Instagram is a long-term process. Here are three things restaurants can do right now to see impressive results: implement strategic geotags, reach out to local food influencers, and use first-comment hashtags.
The hospitality industry has integrated AI at a large scale. For example, hotel guests can ask a digital assistant for room service with simple voice commands. Both Amazon and Google released new AI technology to help empower the hospitality industry. Learn More:
Whether you use social media to organically amplify your event’s visibility, run ads, or take your content marketing to the next level with rich media like video, here are some of the best ways to use digital strategies to enrich your event, engage with attendees, and sell tickets.
Social media strongly influences customer behavior, especially when it comes to food. Instagram marketing can play a huge role in your restaurant’s bottom line. Here are some tips to take your Instagram presence to the next level, along with businesses doing it right.
“Growth hacking” is a popular term these days. For many, though, it’s easier said than done. When it comes to social media, several tried-and-true public relations practices can create effective growth hacking strategies. Here are three key public relations tactics that can help lead to significant growth on social media.
You’ve probably heard organic reach on Facebook is dead. Facebook makes money from advertisers, so they want businesses to run ads. While Facebook curtailed the reach you get from standard posts, Facebook Live and Facebook Stories allow marketers to still attain a strong organic reach.
Technology has transformed travel. We have more access to information, recommendations, and tools. Planning and on-site decision making is unrecognizable compared to 20 years ago. Here are five ways technology is changing travel.
The customer journey reveals a lot. But marketing is not linear, as funnels and even customer journey maps fail to account for the way sales happen. Marketing hourglasses come closer to understanding the interconnections, but the buying process is really more of a loop.
Restaurant storytelling is incredibly powerful if done well. In today’s digital landscape, it affects everything from customer loyalty to your bottom line. Here are a few key tips to drive customer engagement through storytelling.
Technology has the power to streamline your business and make it more efficient, while simultaneously offering more personalized service than ever before. Here is an overview of Hospitality 4.0, what it can offer, and why you should embrace it.
New restaurant technology changes the game for operators and consumers alike. IoT and bluetooth sensors, virtual reality training, advanced robotics, and artificial intelligence improve restaurant operations and experiences in a variety of ways.
Travelers appreciate anything that saves them time and stress. Offering tourism information, arranging discounts, and providing security support are three simple steps to help customers enjoy their trips.
Restaurant marketing is forever changed by Instagram. In addition to posting food shots and running Instagram ads, here are five other tactics for leveraging Instagram marketing for restaurants.