The Tamale Guy is a genuine icon of Chicago nightlife, and in recent years, his status and his business has only improved with the help of his loyal following’s use of social media.
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When social media sites first emerged, businesses soon recognized an opportunity to push their products, brands and messages. Over the years, successful companies have learned to host open dialogue with ...
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Le Parc Suite Hotel is holding a contest via Facebook to appoint a “Director of Pet Relations,” the dog that will receive featured placement on Le Parc’s Pet Friendly and Pet Policy Pages.
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Column Five Media, an infographic design and marketing agency in Orange County, put together a project to allow people to share the love for two important staples at their company: caffeine consumption and data visualization.
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While it’s a great thing that more and more businesses are jumping aboard the social media bandwagon, many still aren’t really grasping the point of doing so. There’s a very finite distinction between social media marketing, and merely marketing via social media.
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Twitter is an engaging place, one that, when surrounded by various commentary on universal happenings, becomes a tempting place to chime in. That said, when you’re representing your business on these channels, the rules are a little bit different.
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mGuest offers hotels the means to create deeper and more meaningful connections with their guests, thereby increasing awareness of the property and brand, offering an online functional e-concierge service and even facilitating bookings and in-room services.
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Big Train is a leading manufacturer of premium coffees and teas. They offer the ability to subscribe, read reviews and purchase products easily from their Facebook page. To launch their new Fit Frappe, they provided a Klout perk allowing online influencers a chance to test the product and share with friends.
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Yahoo! News recently ran a Forbes article entitled, “Why Facebook is a Threat to Lifestyle Brands.” It argues that the ways we express ourselves via social networks have replaced the expression stimulated by utilizing products of specific brands. Rather, I’d argue it’s enhanced it.
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I purchased a TravelZoo deal a couple months ago. The company went out of business, yet didn’t alert their customers, who made appointments and paid. What’s the proper course of action?
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The Gap, one of the largest retail clothing brands, is shaking things up with the debut of its food truck, Pico de Gap. The truck serves to stimulate buzz about Gap’s new 1969 Fall denim collection.
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Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.
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Embassy Suites Hotels is currently running an “awkward family photo” contest. Promotions like these are great because they encourage “audience” participation, and people are going to share the link around simply based on the fact it’s entertaining.
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