Seasonal SEO strategies are often overlooked, yet can be highly beneficial to explore. Search Engine Optimization (SEO) is a series of methods that aim to optimize your website’s search engine’s visibility. This means that when someone goes to Google, Bing, or any other search engine, you want your website to appear in the results when they enter a search term related to your business.

For example, suppose you have a cooking blog. The Google algorithm works like a word search engine. So, if potential visitors look for the word “recipe,” Google will show the sites that have that word in them. Thus, you’d want to optimize certain recipes and variations of related phrases on your site to tell Google your site is a relevant one to serve.

Moreover, the search algorithm changes throughout the year according to the season and holidays. Seasonal SEO is crucial if you want your website to increase its number of visitors. In this article, you’ll find out some simple ways to boost your seasonal SEO traffic.

Use Seasonal Expressions And Keywords

Start by including pertinent keywords in titles, descriptions, and the body of articles or blog posts. Clients often search the most common words regarding a specific holiday or season. For example, if it’s winter, people will look for “gifts,” “presents,” and “Christmas.” Don’t forget that the engine isn’t capitalization-sensible, which means that you can look for “gifts,” and articles with “Gifts” will show up. Whatever your business is, creating content around trends and seasons is a win.

Google Trends is an efficient tool that can help you find out about the most popular keywords and phrases that potential customers look up. Observe the trends and include the words on your website. This way, you can get ahead of your competition.

Pretend like you’re a customer when you perform keyword research. Ask yourself, “what would I write if I searched for X?” Try to pair the name of the item with other words to create a list of specific phrases you may be able to capture. Note that broader phrases get searched more often, but big brands are usually able to capitalize on those due to the depth of their reach. It can thus be more beneficial to leverage more targeted keyword phrases.

Dedicate Blog Posts To Seasonal Topics

You can’t add random seasonal keywords to your website; you need to put them into context. If you develop a blog on your site, consider writing multiple posts about seasonal topics. It’s easy to optimize your blog posts for SEO since they’re ongoing and usually timely. Clients often look for items as well as item ideas.

For example, if Halloween is approaching, consumers might search for “costume ideas” before buying anything. So, write a blog post with costume ideas and tag your items on the blog. This way, customers will read your blog, and then check your store.

Note on a calendar the holidays and the start of seasons. Then, schedule a post about four to six weeks from the beginning of the festive period. Remember to think about the possible difficulties of clients. For instance, before Valentine’s Day, boyfriends and husbands rush to find the perfect present. They might look for something original and convenient. So, make a blog post about “10 Vday gifts for girlfriends that aren’t flowers and chocolate.” In the article, use keywords and phrases to make sure that your page shows up.

Update Your Blog

The search results show the sites that have a high quantity of a specific keyphrase. So, the more keywords you have on your website, the better. If you didn’t know of this, start by revising your past articles, from blog posts to order forms. Change titles, intros, inbound and outbound links. There are a variety of wise to optimize content for SEO.

For example, if you’re an assignment help company, include “summer homework” or “summer finals” as keywords into past articles. This kind of service is timely right now since people are working and teaching kids at home.

Don’t forget to include some words into the meta description, which is the short snippet you find beneath the link on the search results page. The best meta descriptions have ratings, prices, photos of the item, and other details.

You can use Google’s Structured Data Markup Helper to ease your work and find the best keyphrases for your website.

Create A Seasonal Booklet

Supermarkets come up with leaflets whenever they re-stock or bring new products to their store. This strategy attracts customers and makes sure that they know about new items.

Supermarket leaflets translate digitally into seasonal gift guides and sale booklets. If you have an online store, try to advertise your new items on one page that pops up when customers find your site. Also, the guide should have an individual link. This way, the search engine can redirect customers to your site quickly.

When you write the booklet, insert as many keyphrases as you can. Nevertheless, don’t overload it. Make sure that they sound slightly promotional, but still natural. If you create a good leaflet, your SEO score will increase, which means that you’ll have higher chances to bring customers to your site. Remember the guide should also be aesthetic and practical. Try to include items that most people need, and highlight their characteristics.

Market Your Website

If you want to further boost your site’s traffic, consider buying ads. You can pay other websites to advertise your online shop at reasonable prices.

You can also get featured on other articles through outbound links. For example, you can pay a site to promote your gift guide and to insert some hyperlinks to your website into their posts. Social media can also play a pivotal role in your SEO strategy.

Try to get savvy with SEO methods, but if you’re having trouble, try getting some help from an SEO expert.

Conclusion

If you want to advertise your website through SEO, try following these five simple steps:

  1. Use seasonal keywords.
  2. Write seasonal posts with the specific keyphrases.
  3. Revise old posts and add the keywords.
  4. Create a digital gift guide or booklet.
  5. Pay for advertisements or hyperlinks to your website.

Author Bio: Ashley Simmons is a freelancer in Salt Lake City. She is one of the essay writers specializing in social media marketing, management, and freelancing. On Sundays, she likes to play cards with her friends and to take her dog, Mickey, on walks.