Author Guest Contributor

Though it’s difficult to predict which TikTok strategies will drive success, looking back offers useful insights. When you evaluate TikTok’s rise to fame, there are trends that will likely persist. Here are five TikTok trends we’ll continue to see.
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It’s critical to build strong brand recognition, which means promoting your brand appropriately so your audience can easily recognize you. The question is how you go about it. What are some strategies you can use to strengthen your brand’s reputation and curb appeal?
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Online buyers usually read 10-20 reviews before making a purchase. To leverage customer reviews for SEO, it’s critical to address each review, turn negative reviews into a positive experience by addressing the issues, and optimize SEO keywords based on customer feedback.
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Procurement is a vital business process that involves the acquisition of resources necessary to keep daily operations running smoothly. Letting your procurement costs get out of control can be detrimental to the bottom line of your business and company culture. Here is a look at a few smart ways to reduce your procurement costs.
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Ecommerce businesses differ from other online businesses in that ecommerce refers specifically to the transaction of goods and services. Here’s an overview of ecommerce businesses as well as steps to take to set one up. 
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People consume content in a variety of ways. There are numerous benefits to leveraging content marketing, and one of them is the ability to establish authority for your brand. Let’s explore six ways to build brand authority with content marketing.
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As innovation accelerates, we must learn to adapt. It’s also critical to integrating adaptability into organizational structures. This may be the most valuable skillset an individual or an organization can develop.
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Most companies shifted to a remote format this year. Here’s an overview of the best remote working tools, covering everything from time management to project collaboration. Choose your remote working tools based on efficiency, capacity for integration, and cost-effectiveness.
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There are many schema markup tools to boost your semantic SEO strategy. Some initiate a semantic analysis and provide useful tips you can use to add structured data on your website.
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Email marketing is useful to connect your brand with genuine leads. It also allows you to nurture them into a conversion funnel and transform the relationship from prospects to customers. Here’s a comprehensive overview of email marketing and how to use it as a tool for lead gen.
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Marketing during the holidays comes with its own challenges. Juggling obligations, marketing, and sales can become difficult, and dropping the ball can happen faster than you imagined. Find out how you can avoid the most common mistakes and boost your holiday marketing ROI.
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SEO is essential to online marketing. Invest in various SEO tools and strategies to promote and grow your business online. Implementing solid SEO strategies helps drive more traffic to your website, as well as increase customer engagement and conversions.
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Search engine optimization, or SEO, is the method of increasing the amount and quality of traffic to a website. Even amidst the ongoing pandemic, many businesses still generate leads and make a profit with SEO. Here are a few ways SEO helps businesses survive the pandemic.
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