You’d be hard-pressed to list more than a few companies that don’t have any presence on social media, and a large percentage are very active on Facebook. If you are one of the few businesses that ditched all Facebook marketing efforts, here are some of the repercussions you might face over time.
The Internet can be a double-edged sword for businesses. It’s a fantastic resource for companies to connect with customers. Nevertheless, it’s also easy for unfavorable and/or untrue information to spread. Elliot Legal Group created this infographic to help you spot illegal reviews and know what actions to take when you do.
Most SEO tools are designed for specific purposes. Create an optimal SEO toolkit to best suit your needs. In most cases, this will involve three to four different options. To help determine which are best for you, here are nine of the best SEO tools designed to make analysis, implementation, and reporting easier.
Video streaming moved from an occasional novelty to a viable channel for countless purposes. It also rapidly evolved how we experience the internet — how we consume content, and how we engage in ecommerce. Here are 7 ways the evolution of live video makes a mark:
Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Here are 10 digital marketing tips for restaurants.
While there’s a strong focus on marketing to millennials, the hospitality industry has shifted a lot of attention to Generation Z. If you haven’t started to focus your marketing efforts on the Gen Z demographic, it’s not too late. Here are several reasons to market Gen Z, and how to do it.
Social media advertising allows you to target specific audiences based on geography, purchase habits, and personal preferences. Facebook and Instagram both offer multiple options for paid social marketing. Which one is best for your brand? It depends on reach, demographics, and engagement.
Social media can now make-or-break a restaurant. Building followers and engagement on Instagram is a long-term process. Here are three things restaurants can do right now to see impressive results: implement strategic geotags, reach out to local food influencers, and use first-comment hashtags.
The hospitality industry has integrated AI at a large scale. For example, hotel guests can ask a digital assistant for room service with simple voice commands. Both Amazon and Google released new AI technology to help empower the hospitality industry. Learn More:
Social media marketing and search engine optimization (SEO) overlap in many ways. They’re both organic, inbound strategies focused on creating appealing identities to naturally entice visitors. Wondering how these two aspects support each other? Here are seven ways social media strategies can boost your SEO.
Social media strongly influences customer behavior, especially when it comes to food. Instagram marketing can play a huge role in your restaurant’s bottom line. Here are some tips to take your Instagram presence to the next level, along with businesses doing it right.
With the rise of social media, a new kind of celebrity emerged: the social media influencer. This introduces a new concept called influencer marketing. Influencer marketing works for most industries, and especially for travel. Influencers are fantastic content creators and their content can make businesses more relatable and attractive to potential customers.
You’ve probably heard organic reach on Facebook is dead. Facebook makes money from advertisers, so they want businesses to run ads. While Facebook curtailed the reach you get from standard posts, Facebook Live and Facebook Stories allow marketers to still attain a strong organic reach.
There are many benefits of using Snapchat for events. Real-time storytelling before, during, and after the event can be done on Snapchat. Geofilters also provide marketers a unique opportunity. Event professionals should consider this platform to reach demographics that can be hard to reach.
Many eateries rely solely on the power of social media to pique people’s interest. Of course, this method only works if you know how to post and share so viewers will want to visit your establishment. Here are some of the most significant social media do’s and don’ts for your restaurant.
The digital age has revolutionized the way we experience most aspects of our lives. Modern technology gives us information at our fingertips (and in our pockets). Here are several important factors for adapting to customer service in the digital age.
There are many details to consider when you create and optimize a high-converting hotel website. Mobile optimization, stunning visuals, usability, and chatbots can all play a role in converting visitors. Here are four examples of captivating hotel websites.
It’s vital to keep customers happy and provide a great experience to improve customer retention at your restaurant. Here are a few tips on how to encourage brand loyalty and draw in new customers.
Technology has transformed travel. We have more access to information, recommendations, and tools. Planning and on-site decision making is unrecognizable compared to 20 years ago. Here are five ways technology is changing travel.
The customer journey reveals a lot. But marketing is not linear, as funnels and even customer journey maps fail to account for the way sales happen. Marketing hourglasses come closer to understanding the interconnections, but the buying process is really more of a loop.