Consumers are using social media daily to stay informed. By using Facebook, Twitter, and Pinterest, retailers are able to reach a new audience of shoppers.
Total Wine & More is America‘s largest independent retailer of fine wine. They currently operate over 85 superstores across 14 states and are growing rapidly. The typical store carries more than 8,000 different wines from every wine-producing region in the world.
Urban Outfitters revealed that they are going to phase out cash registers in favor of Apple touch-screen products.
Total Wine & More, America’s largest independent retailer of fine wine, spirits and beer, will introduce its new, “next-generation” retail experience in Southern California.
Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.
I was on some website the other day when I noticed a Macy’s ad that caught my attention. Rather than try to direct people straight to their website, as is the intention with most ads/businesses, it sought to encourage people to head to Macy’s Facebook page.
Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.