Social media is king.
Social media channels are the main source for brand discovery. That’s because 90 percent of those with internet access are on social media. And, with only more people joining social media during the pandemic, the authority of these channels has increased in the marketing sphere.
The truth is: when brands don’t have active and authentic social media accounts, online users are less likely to choose them. With social media being a platform to expose your business to more leads than you can imagine, there’s no reason to overlook it. Social media isn’t going anywhere!
Many businesses don’t have the bandwidth to carry out and execute a bulletproof social media strategy. Don’t stress! That’s where our team comes in!
We take a holistic 5-five step approach to help you strategically build brand awareness through social media. Our goal is to design a social media strategy that helps you meet your business goals by engaging followers and converting them into loyal customers.
Our social media strategy process
We start a conversation that helps us gain a genuine perspective of your particular business. This is crucial for us to channel your brand identity on social. From here, we dive deep into an analysis of your brand’s position in the marketplace plus the metrics we need to meet your goals.
Not on social media yet? Even better. That gives us complete freedom to sketch out your brand’s digital presence that’ll snag your target audience’s attention.
Planning is a key part of any mission. Mapping out an effective social media strategy is how we can set the right foundation to achieving your target goals.
And, you cannot do it alone. From the moment we begin strategizing, we keep you in the loop to ensure that our approach matches your brand identity.
Organic Content Creation
Authentic content equals organic growth. This is how our team sets your brand up for social media success. We orient your social media campaigns based on local, seasonal, and other nice aspects of your market so that you stand out.
With our campaigns, we make sure we have an organized schedule of content that captivates your audience and fosters a genuine community on social media. We encourage our clients to be unique, welcoming them to share with us all the content they’d love to post then filling in the gaps.
Constant Real-Time Engagement
Social media has the word ‘social’ in it for a reason. You simply cannot have a successful social media campaign without engagement. Your target audience wants to see a real brand with real people behind it, communicating constantly with their audience. We take over the engagement reins, using the best social media engagement practices so that you are always in touch with your audience.
If you like to handle the engagement side, fantastic. Our team is always open to having a hybridized engagement strategy, as we want to ensure that your brand voice is as authentic and concise as possible.
Monitoring and Reporting
With social media, growth is in the numbers. As we carry out campaigns, we consistently collect data so that we can guarantee the best result possible. We provide you with monthly reporting on key metrics so that you gain more awareness of customer insight and your social media performance.
Ready to start your brand’s social media journey? Contact us today!