Category Marketing

Are you creating engaging content that drives conversions? Read this post for practical tips to help you create content that drives your target audience to act. Start by creating a content marketing plan, understanding your audience, and developing content that moves them along the funnel.
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In addition to bringing customers to your restaurant, your 2021 marketing should focus on bringing your restaurant to them. Check out these six different channels that will define your restaurant’s marketing moving forward.
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With consumer behavior and sentiments constantly changing, the digital era brings unprecedented challenges. So, how can you create simple yet valuable advertisements that are truly effective? Check out the following ideas for inspiration.
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Ecommerce businesses differ from other online businesses in that ecommerce refers specifically to the transaction of goods and services. Here’s an overview of ecommerce businesses as well as steps to take to set one up. 
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People consume content in a variety of ways. There are numerous benefits to leveraging content marketing, and one of them is the ability to establish authority for your brand. Let’s explore six ways to build brand authority with content marketing.
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2021 digital marketing trends revolve around two concepts. They’re distinct but almost contradictory. The first is a general humanization. The second involves technical and mechanical optimization. Take a look at these digital marketing strategies.
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Marketing during the holidays comes with its own challenges. Juggling obligations, marketing, and sales can become difficult, and dropping the ball can happen faster than you imagined. Find out how you can avoid the most common mistakes and boost your holiday marketing ROI.
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The key to making the launch of any small business great is plenty of thought and planning beforehand. It ensures every detail is correct, and every possibility is planned for. Thinking about launching a new business this year? Get started! You’ll be glad you did.
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There are many ways to pivot business 2020. Find ways you can lift your brand experience digitally, make for a smoother customer-to-brand relationship, and take the power back so you’re best prepared for a crisis in the future.
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Customer experience is a pivotal component of marketing. The same digital trends and technologies that shift consumer expectations also create efficient solutions. Here are four of today’s top consumer preferences, and the technologies to use in order to meet them.
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