“Growth hacking” is a popular term these days. For many, though, it’s easier said than done. When it comes to social media, several tried-and-true public relations practices can create effective growth hacking strategies. Here are three key public relations tactics that can help lead to significant growth on social media.
You’ve probably heard organic reach on Facebook is dead. Facebook makes money from advertisers, so they want businesses to run ads. While Facebook curtailed the reach you get from standard posts, Facebook Live and Facebook Stories allow marketers to still attain a strong organic reach.
The digital age has revolutionized the way we experience most aspects of our lives. Modern technology gives us information at our fingertips (and in our pockets). Here are several important factors for adapting to customer service in the digital age.
Marketing to millennials can be tricky. These 17–36-year-olds are 2.5x more likely than other generations to be early adopters when it comes to technology. They’re also, of course, connected—to the internet, to their devices, to social media platforms.
The customer journey reveals a lot. But marketing is not linear, as funnels and even customer journey maps fail to account for the way sales happen. Marketing hourglasses come closer to understanding the interconnections, but the buying process is really more of a loop.
Restaurant storytelling is incredibly powerful if done well. In today’s digital landscape, it affects everything from customer loyalty to your bottom line. Here are a few key tips to drive customer engagement through storytelling.
Technology has the power to streamline your business and make it more efficient, while simultaneously offering more personalized service than ever before. Here is an overview of Hospitality 4.0, what it can offer, and why you should embrace it.
Travelers appreciate anything that saves them time and stress. Offering tourism information, arranging discounts, and providing security support are three simple steps to help customers enjoy their trips.
Calls-to-Action are the final gateway before website visitors become paying customers. This infographic shows the five most-used CTA designs on the Internet along with the explanation of how each design works.
Technology advancements and customers’ expectations will always evolve and keep the hospitality industry on its toes. Here are some effective marketing strategies to borrow from popular resorts:
Restaurant marketing is forever changed by Instagram. In addition to posting food shots and running Instagram ads, here are five other tactics for leveraging Instagram marketing for restaurants.
Because customer loyalty is paramount to business success, it’s important to understand the wants and needs of your audience. And with the proliferation of online businesses, many changes have been made with regard to how companies market to their audiences.
Yelp has the reputation for being the review site that matters most to restaurants, but a recent study suggests change is coming. Google Business Listings gain new reviews faster than any other review site including Yelp, TripAdvisor, Facebook and Foursquare. In fact, Google appears to outpacing Yelp by almost 200%.
Accustomed to instant communication, Millennials have higher customer service expectations than any previous generation. To meet the growing expectations of Millennial customers, contact centers are now in high demand.
Marriott International has always been ahead of the curve when it comes to social media and the travel industry. They’re partnering with social media sensation “Carpet Dad” for a new hotel marketing campaign to build brand awareness.
You must be strategic about growing your social media following. Social media marketing also has a huge impact on customer satisfaction. Here are seven tips to increase your social media following and stay ahead of the competition.
If you’re a company that targets millennials, influencer marketing may be your best bet. But before you Google the most influential bloggers, there are a few things to take into consideration.
It’s beneficial for hotels to employ sensory marketing tactics. By focusing on all the senses, you may be able to appeal to your guests on a more profound and memorable level.
DoubleTree launched its latest integrated marketing campaign, “Your Warm Cookie Awaits” which has refreshed creative, PR, social media, digital and other activations to inspire a more welcoming world.