Data-driven marketing is essential to developing campaigns and strategies that truly generate results. But it doesn’t just happen. To leverage the awesome potential of data-driven marketing, you must be proactive and strategic. Read on for some best practices in data-driven marketing and examines ways you can put these practices to work.
Content marketing revolves around creating content aimed at your target audience. Content can be incredibly effective for encouraging people to return to your website, generating leads, and increasing engagement. Interactive content is growing in popularity and more businesses are taking advantage of it. But what is interactive content?
Storytelling is the oldest form of human communication. In eras past, it’s how we passed down information from one generation to the next. Today, storytelling can be used in a variety of ways. When we can get our audience to feel an emotion, they won’t soon forget the message. That’s why storytelling is such a powerful tool in marketing.
Repurposing content for simply makes good business sense. It ensures you maximize your potential output and get everything you can out of a concept. It can also make it easier to develop a posting schedule because you don’t have to come up with new ideas as often. Here are the benefits of repurposing blog content for social media and how to do it successfully.
Digital marketing has transformed the way businesses and consumers connect. But how do you know if your efforts are successful? Digital marketing metrics can be difference-makers for your business. Establish a plan to monitor these metrics and gain insights from them.
Mobile apps will continue to be relevant business tools for restaurants in the post-Covid world. Food delivery and pickup will remain more popular than the dine-in experience. Mobile chatbots will play a major role in providing customer support and driving sales through meaningful interactions.
Websites overhauls are both timely and essential. Is your site modern? Responsive? SEO optimized? Or perhaps last year’s stats suggest it’s time to give your site a facelift. Before you begin renovations, check out these tips to ensure a successful website overhaul.
Content marketing is essential to reach your target audience. Since the attention span of online users is very short, leverage compelling content, SEO strategies, voice search, AI, visual content, and more to stay ahead of the game. Here are content marketing trends to look out for in 2022.
Influencer marketing involves using niche experts or people with social influence to endorse your brand. Combining videos and influencers in your marketing campaigns can send conversion rates through the roof. Here are five tips to make your videos and influencer marketing efforts successful.
From customer segmentation to post-sale emails and SEO to social media, the core principle behind each is the same: to “pull” willing audiences, earn their interest, and delight them in conversions. Let’s explore fundamental inbound marketing best practices for 2021 and beyond.
Meeting demands for omnichannel support, self-service options, and personalized service are three keys to satisfying millennial customer expectations. A cloud-based contact center is a great way to ensure your millennial customers stay satisfied.
In a world filled with well-crafted content, yours must stand out. How should you approach pushing boundaries and taking risks with your content? Here are important considerations.
When it comes to taking your digital marketing to the next level in 2021 and beyond, look toward cloud technology and cloud-based services. Here are five ways cloud computing boosts and empowers digital marketing teams and their processes.
Connecting with your target audience requires intentionality. Bad SEO, poor and confusing UX, and poor landing page experiences can prevent brands from adequately connecting. Here are some tips on how to incorporate user intent into your content creation.
Millennials are a unique generation—they grew up with the internet, prefer saving money to starting families, and spend money on priorities that prior cohorts don’t really understand. To best market to these tech-savvy and financially adept consumers, familiarize yourself with their spending habits and common behaviors.
It’s complex and costly to manage a marketing team and run digital marketing campaigns. Let’s look at some of the top reasons outsourcing your digital marketing might be a wise, cost-effective way to take your company forward.
You only get one chance to make a first impression. 94% of your website visitor’s first impressions are directly connected to the overall look and feel of your site. If you aren’t sure how to design the most impressive website for your business, use these three website design tips to boost conversions and sales.
Are you creating engaging content that drives conversions? Read this post for practical tips to help you create content that drives your target audience to act. Start by creating a content marketing plan, understanding your audience, and developing content that moves them along the funnel.