The performance marketing trend has grown in the advertising world. According to Eyal Gutentag, performance marketing expert, there are six performance marketing channels expected to grow in 2021.
Ecommerce businesses differ from other online businesses in that ecommerce refers specifically to the transaction of goods and services. Here’s an overview of ecommerce businesses as well as steps to take to set one up.
People consume content in a variety of ways. There are numerous benefits to leveraging content marketing, and one of them is the ability to establish authority for your brand. Let’s explore six ways to build brand authority with content marketing.
2021 digital marketing trends revolve around two concepts. They’re distinct but almost contradictory. The first is a general humanization. The second involves technical and mechanical optimization. Take a look at these digital marketing strategies.
Marketing during the holidays comes with its own challenges. Juggling obligations, marketing, and sales can become difficult, and dropping the ball can happen faster than you imagined. Find out how you can avoid the most common mistakes and boost your holiday marketing ROI.
The key to making the launch of any small business great is plenty of thought and planning beforehand. It ensures every detail is correct, and every possibility is planned for. Thinking about launching a new business this year? Get started! You’ll be glad you did.
Project management is a powerful tool to enhance your bottom line. Project management is the application of skills, knowledge, and experience to meet your objectives. Check out these project management tips for business growth.
Brands can use a variety of tricks and hacks to stand out. But all should respect the fundamental rules of social media marketing. Here are 7 laws of social media marketing that will help ensure the long-term success of your campaigns.
Many people find healthcare professionals through online searches and platforms. Here are three methods to consider for digital marketing in the medical industry.
Micro marketing is an effective marketing tool that makes businesses more appealing to specific consumer segments. In 2020, that may be just what you need to stay on top of your game.
Marketing is crucial to remain on the right track for business growth and profitability. A marketing plan includes an operational document outlining a strategy to reach the target market and prospective leads.
Customer service drives the hospitality industry forward. We take a look at some best examples of stellar customer service in the hospitality industry, including leading technologies and best practices that put smiles on the faces of modern customers.
Want to create content that is more shareable? Content intelligence can help turn data about content into actionable insights. Check out how you can leverage Content Intelligence to improve your content marketing and distribution efforts.
There are many ways to pivot business 2020. Find ways you can lift your brand experience digitally, make for a smoother customer-to-brand relationship, and take the power back so you’re best prepared for a crisis in the future.
Analyze your email marketing metrics from all angles to determine whether it worked or bombed. No single metric will give you a completely clear picture. Here are the KPIs on which you should focus when evaluating your email marketing efforts.
Customer experience is a pivotal component of marketing. The same digital trends and technologies that shift consumer expectations also create efficient solutions. Here are four of today’s top consumer preferences, and the technologies to use in order to meet them.
With 500 million active daily users, Instagram is the go-to platform for the food industry. But, how do you use Instagram to market your restaurant? Here’s a guide to getting on the ‘Gram – and getting it right with planning, posting, optimizing, and advertising.
Marketing during Coronavirus is tricky, and everyone is struggling to find the right balance. To help your business stay afloat during these uncertain times, here are a few clever, practical digital marketing strategies to help now and later.
In addition to increasing visibility and accessing a larger customer base, moving your offline business online makes you more competitive. There are many benefits to moving your offline business online. However, it may be overwhelming to start from the beginning. Here are six factors to consider.
It’s challenging to know how to safely build your business in our ever-changing economy. To help you understand possible expansion strategies and how they can apply to your organization, here are nine ways to grow your business.