If you’re a company that targets millennials, influencer marketing may be your best bet. But before you Google the most influential bloggers, there are a few things to take into consideration.
It’s beneficial for hotels to employ sensory marketing tactics. By focusing on all the senses, you may be able to appeal to your guests on a more profound and memorable level.
DoubleTree launched its latest integrated marketing campaign, “Your Warm Cookie Awaits” which has refreshed creative, PR, social media, digital and other activations to inspire a more welcoming world.
It’s cheaper to keep existing customers happy than to attract new ones. In order to build brand loyalty, you must match your specific users’ habits.
This is the first generation of digital natives and their buying and spending habits will be heavily influenced by how you appeal to them. Here’s what you need to know about marketing to Gen Z.
What are the most important elements of branding to bear in mind if you run a hotel, and how should you go about implementing them? Let’s explore.
Learn how 4 big brands used texting to increase brand loyalty! Here are some successful SMS strategies Airbnb, Harley-Davidson, NewsCorp, and Ford have used to provide a better user experience for their customers.
Comfort Suites Alamo/River Walk found a better way to increase direct bookings on their own website. Using Vizzly, they generated $7,700 in additional revenue and are looking at an estimated 24x ROI in 1 year.
If you want to learn how to start a restaurant, you need to come up with a solid business plan and learn from restaurant owners that succeeded. Here are 25 tips on how to start a restaurant.
Here are some actionable tips on how you can start crafting your business’ brand through social media engagement.
When crafting your company’s brand and telling its story, consider these four success stories to make it the best story ever told.
By creating a hyperlocal website, you can capture the attention of customers who are searching specifically for your region rather than generically for their travel needs.
Food & Beverage is an ever-growing sector in China as the country boasts some of the world’s greatest cuisine. However, many Chinese food brands face challenges in their efforts to ...
Check out these quick tips to ensure your social media presence is cohesive and attracting the widest possible audience.
Trick or treat! It's that time of year again when everyone launches into a frenzy of costume planning, pumpkin carving, and gooley party decor prepping. A lot of money is ...
Yoga marketing is essential for retreats and studios to attract new clients and increase brand loyalty.
When it comes to the hotel industry, generating direct bookings and nurturing a base of loyal repeat guests is key to surviving and thriving. Email marketing is one of the ...
So, you’ve already defined what you want your brand to be. You know what you want to say and what you want to communicate about your company. But you’re not ...
CrownTV, whose easy-to-use digital signage software is designed with the user in mind, was the perfect fit for Gansevoort Hotels who had already been using digital signage in the elevators of their hotels.
As digital marketing evolves, so must your content marketing strategies. Having a mobile-friendly website, evoking emotion, using video, and outsourcing are a few waysto do so.