You’ve probably heard organic reach on Facebook is dead. Facebook makes money from advertisers, so they want businesses to run ads. While Facebook curtailed the reach you get from standard posts, Facebook Live and Facebook Stories allow marketers to still attain a strong organic reach.
There are many benefits of using Snapchat for events. Real-time storytelling before, during, and after the event can be done on Snapchat. Geofilters also provide marketers a unique opportunity. Event professionals should consider this platform to reach demographics that can be hard to reach.
The digital age has revolutionized the way we experience most aspects of our lives. Modern technology gives us information at our fingertips (and in our pockets). Here are several important factors for adapting to customer service in the digital age.
There are many details to consider when you create and optimize a high-converting hotel website. Mobile optimization, stunning visuals, usability, and chatbots can all play a role in converting visitors. Here are four examples of captivating hotel websites.
Marketing to millennials can be tricky. These 17–36-year-olds are 2.5x more likely than other generations to be early adopters when it comes to technology. They’re also, of course, connected—to the internet, to their devices, to social media platforms.
It’s vital to keep customers happy and provide a great experience to improve customer retention at your restaurant. Here are a few tips on how to encourage brand loyalty and draw in new customers.
Technology has transformed travel. We have more access to information, recommendations, and tools. Planning and on-site decision making is unrecognizable compared to 20 years ago. Here are five ways technology is changing travel.
The customer journey reveals a lot. But marketing is not linear, as funnels and even customer journey maps fail to account for the way sales happen. Marketing hourglasses come closer to understanding the interconnections, but the buying process is really more of a loop.
Restaurant storytelling is incredibly powerful if done well. In today’s digital landscape, it affects everything from customer loyalty to your bottom line. Here are a few key tips to drive customer engagement through storytelling.
Technology has the power to streamline your business and make it more efficient, while simultaneously offering more personalized service than ever before. Here is an overview of Hospitality 4.0, what it can offer, and why you should embrace it.
New restaurant technology changes the game for operators and consumers alike. IoT and bluetooth sensors, virtual reality training, advanced robotics, and artificial intelligence improve restaurant operations and experiences in a variety of ways.
Travelers appreciate anything that saves them time and stress. Offering tourism information, arranging discounts, and providing security support are three simple steps to help customers enjoy their trips.
Calls-to-Action are the final gateway before website visitors become paying customers. This infographic shows the five most-used CTA designs on the Internet along with the explanation of how each design works.
Technology advancements and customers’ expectations will always evolve and keep the hospitality industry on its toes. Here are some effective marketing strategies to borrow from popular resorts:
Today, leading airlines are exploring how AI can help them keep pace with customer demand and improve operational efficacy, speed and customer satisfaction. Here are a few changes we’ve seen, and what to expect in the near future.
Restaurant marketing is forever changed by Instagram. In addition to posting food shots and running Instagram ads, here are five other tactics for leveraging Instagram marketing for restaurants.
Because customer loyalty is paramount to business success, it’s important to understand the wants and needs of your audience. And with the proliferation of online businesses, many changes have been made with regard to how companies market to their audiences.