The performance marketing trend has grown in the advertising world. According to Eyal Gutentag, performance marketing expert, there are six performance marketing channels expected to grow in 2021.
Have you considered an influencer marketing strategy? It’s a popular tactic in the realm of social media marketing. However, it comes with its own set of challenges. Here are four of the biggest influencer marketing challenges, and how you can overcome them.
In today’s political environment, the potential for conflict has never been greater. For this reason, it has become increasingly important for people to know how to civilly communicate with others who have different values and opinions. Here are nine tips for having a civil conversation with someone who disagrees with you.
Even though it’s a good idea to post high-quality content on a regular basis, it’s also a good idea to think about links. What are a few of the top ways that you can increase the number of high authority links back to your website? Here key points to know.
Covid-19 also changed the ways business work, and how they position themselves. Certain aspects are worth continuing long-term. Here’s how to position your business for growth as things shift “back to normal.”
People consume content in a variety of ways. There are numerous benefits to leveraging content marketing, and one of them is the ability to establish authority for your brand. Let’s explore six ways to build brand authority with content marketing.
The digital marketing landscape shifts and evolves every day. How can you best optimize digital marketing and generate new leads? We’re going to explore some options for the medical industry.
When you offer visitors a smooth browsing experience, you increase the likelihood your website visitors will spend money on your products or services. Create a well-designed website with relevant content and navigation. Here are five ways to improve and optimize your website.
Most companies shifted to a remote format this year. Here’s an overview of the best remote working tools, covering everything from time management to project collaboration. Choose your remote working tools based on efficiency, capacity for integration, and cost-effectiveness.
2021 digital marketing trends revolve around two concepts. They’re distinct but almost contradictory. The first is a general humanization. The second involves technical and mechanical optimization. Take a look at these digital marketing strategies.
How can hotels benefit from social media?? When it comes to digital marketing, social media is an essential investment for hotels for a variety of reasons. It’s incredibly visual and allows you to humanize your brand, build relationships, and add value.
Email marketing is useful to connect your brand with genuine leads. It also allows you to nurture them into a conversion funnel and transform the relationship from prospects to customers. Here’s a comprehensive overview of email marketing and how to use it as a tool for lead gen.
Like other social media platforms, trending hashtags are a big part of TikTok. Leveraging these trending hashtags can be a major component of your TikTok marketing strategy. Here are some of the most common trending hashtags and why they’re so popular.
Marketing during the holidays comes with its own challenges. Juggling obligations, marketing, and sales can become difficult, and dropping the ball can happen faster than you imagined. Find out how you can avoid the most common mistakes and boost your holiday marketing ROI.
SEO is essential to online marketing. Invest in various SEO tools and strategies to promote and grow your business online. Implementing solid SEO strategies helps drive more traffic to your website, as well as increase customer engagement and conversions.