It’s cheaper to keep existing customers happy than to attract new ones. In order to build brand loyalty, you must match your specific users’ habits.
This is the first generation of digital natives and their buying and spending habits will be heavily influenced by how you appeal to them. Here’s what you need to know about marketing to Gen Z.
What are the most important elements of branding to bear in mind if you run a hotel, and how should you go about implementing them? Let’s explore.
Don’t miss the Independent Lodging Congress (ILC) taking place October 4-6 at the William Vale Hotel in Brooklyn. ILC is a place of discovery, collaboration and idea generation for owners and operators of independent hotels.
Learn how 4 big brands used texting to increase brand loyalty! Here are some successful SMS strategies Airbnb, Harley-Davidson, NewsCorp, and Ford have used to provide a better user experience for their customers.
Comfort Suites Alamo/River Walk found a better way to increase direct bookings on their own website. Using Vizzly, they generated $7,700 in additional revenue and are looking at an estimated 24x ROI in 1 year.
If you already have a system in place for attracting new customers through mobile, moving on to create a branded communication channel that keeps those customers coming back should be your next step.
With Google Analytics, you can set up your hospitality remarketing strategy by demographics, time, and interests. You can also layer these filters to hone in on the information you need.
Here are some tips to help you bridge the gap, better connect with international tourists, and help book those empty rooms.
By creating a hyperlocal website, you can capture the attention of customers who are searching specifically for your region rather than generically for their travel needs.
Here are ten ways you can innovate your mobile travel marketing strategy in 2017.