You’ve probably heard organic reach on Facebook is dead. Facebook makes money from advertisers, so they want businesses to run ads. While Facebook curtailed the reach you get from standard posts, Facebook Live and Facebook Stories allow marketers to still attain a strong organic reach.
The digital age has revolutionized the way we experience most aspects of our lives. Modern technology gives us information at our fingertips (and in our pockets). Here are several important factors for adapting to customer service in the digital age.
Technology has transformed travel. We have more access to information, recommendations, and tools. Planning and on-site decision making is unrecognizable compared to 20 years ago. Here are five ways technology is changing travel.
Restaurant marketing is forever changed by Instagram. In addition to posting food shots and running Instagram ads, here are five other tactics for leveraging Instagram marketing for restaurants.
MGM Resorts in Las Vegas just introduced the most hassle-free resort experience! Their mobile app now allows mobile, self check-in. Until now, other hotel groups with mobile check-in required advanced notice. Now, guests have near-instant access to their rooms.
If you already have a system in place for attracting new customers through mobile, moving on to create a branded communication channel that keeps those customers coming back should be your next step.
Here are ten ways you can innovate your mobile travel marketing strategy in 2017.
If you are in the hospitality industry, you might be looking for ways to entice more customers into your business or to keep your current customers happy. The acrylic Smartphone ...
The hospitality industry can benefit from tapping into the popular and vibrant Pokemon Go trend, and integrating it into their overall content marketing and social media strategies.
If your business isn’t outfitted with not only techy amenities but standard or expected amenities, too, you can say goodbye to millennial business. Here are four amenities that attract Gen Y customers.
This infographic highlights facts and stats of millennial travel trends and how marketers can effectively reach them across multiple outlets and platforms.
Smith Micro’s intelligent policy-on-device platform with premium voice, video, and content monetization services, provides new opportunities to engage consumers.
eMarketer predicts, by 2017, over 59% of digital search ad dollars will be spent on mobile devices. Mobile marketing is a key foundation to successfully connecting with consumers.