Top 6 Web Design Trends for 2020

Trends drive industries, and website trends have changed countless times. Yet, the primary goal remains the same: to engage the visitor. Trends usually evolve out of the needs of users. Web designers spend hours trying to understand what an audience wants and how to incorporate it into their designs. 2019 was all about chatbots, micro-interactions, and customized designs.

These and other factors create a high-converting website. But with 2019 coming to an end, which of these trends will stick and which new ones will emerge as 2020 approaches?

Oversized typography

As minimalism seems to be an ongoing trend in all industries, web designers look for new ways to attract the audience’s attention.

Big letters or big words altogether seem to be the answer, as people tend to remember something that was written in bold or oversized text. While text used as a visual element is nothing new, in 2020 it’s all about boldness, rather than traditional fonts.

Big, chunky letters that still stay clear will help your website stand out and appeal to visitors. If you plan to follow this trend, keep the font simple so it appeals to both desktop and mobile users. Using big fonts that are also hard to read, just because you think they may show creativity, might actually work against you.

Animated backgrounds

If you want to bring a website to life while keeping the aesthetic as simple as possible, the easiest way is to play with the background. Simple, monochromatic backgrounds are a thing of the past. Now it’s all about moving visuals.

For a national park website, for example, instead of choosing a green background, a panoramic video of the surroundings will attract people and make them want to visit. Plus, if the video is entertaining enough, it will keep the audience on the website longer, at least until the end. You can also include audio for a complete experience, but do make sure to inform visitors before the video starts.

Adaptive designs

Adaptive design is a trend that has been around and will be around for a while. Nowadays, people use their phones more than their desktops, so it is only natural for websites to adapt to this as well.

When you design a website, you need to have every type of user in mind. Some people like to browse on mobile phones or tablets, while others prefer computers.

Desktop users may also switch to window mode, especially when they want to view two or more web pages at once. Making all elements completely scalable will help the website appeal to all users, regardless of the browsing method they use.

Dynamic content

User experience has mattered since the beginning of the internet. But no two people are the same; what pleases some may bother others. To appeal to a larger audience, web designers began incorporating dynamic content into their projects.

Dynamic content means the website changes based on criteria such as cookies or location to suit each visitor’s needs. This means that if two people visit the same website, they might see two different front pages.

An example of dynamic content is automatically translating a website’s text based on the visitor’s region. It may sound complicated, but with translation websites such as PickWriters, it can be done in no time.

Hidden navigation bar

Navigation bars take up a lot of space and, again, the leitmotif of 2020 seems to be minimalism. To save space or simply make the website clearer, you can hide yours behind a simple icon. This way, people can still browse or search the website while focusing on the page content.

By doing this, you don’t have to worry about how to integrate the navigation bar into the overall look of the website. You can choose to display a small icon in one of the corners and, when the user clicks it, the menu will appear.

Minimalism with bold colors

Minimalism doesn’t mean only black and white. You can still keep a simple design and use bold colors. Deep, bright colors are courageous and work wonders in grabbing people’s attention. Breaking from black and white shows your brand is strong, adventurous, and progressive.

Do some research on color psychology and use it to guide your visitors and send the right message. 2020 is just around the corner, and minimalism seems to be the major trend in web design. You can play with elements such as fonts, backgrounds, or even the navigation bar to incorporate minimalism into your design.

Another major trend coming in 2020 seems to focus on user experience, and web designers are doing their best to appeal to visitors’ needs without altering the brand’s image.

Author Bio: Donald Fomby studied Computer Science at Texas A&M. He has a passion for technology, social media, and travel. He has gained extensive freelance writing experience at a relatively young age.