Covid-19 has impacted almost a full year of economic and business activities. After the pandemic began, businesses considered new ways to function despite the lockdown and enforced health measures. Regular life and business operations continue to be affected. Marketing during COVID-19 has been significantly altered as well.
Our digitally-exposed society was already mobile-savvy, but the pandemic makes us more so. Many experienced remote work and business operations. Educational institutions embraced online modes of teaching. People use remote healthcare and medical consultants for non-severe diseases and health conditions.
Smartphone apps came to the rescue in a multitude of ways. One of the leading app development agencies, RebelDot Company, reveals they have been receiving app development requests from across industries, including the ones that were formerly untouched by the digital wave. That said, here’s how mobile apps have emerged as a saving grace.
Remote Mobile Workforce
When the pandemic began, many offices and businesses shut down. Mobile apps already penetrated many industries, particularly to connect and collaborate with others. This created the perfect opportunity for such apps.
Many companies that didn’t formerly rely on mobile apps jumped on this new method of staying operational. Most companies didn’t have their own enterprise apps with fully developed collaborative features. So, they started to use popular tools like Google Meet, Zoom, TeamViewer, Slack, and others to facilitate continuous collaboration.
During the pandemic, the mobile workforce opened flexibly. A mobile work arrangement accommodates employees regardless of practical constraints. Many new enterprises embraced the work-from-home approach. Some started to plan their own enterprise apps with features for remote collaboration and operation. However, it’s not possible for all businesses to invest in a collaboration tool, especially when they’re already going through a serious cash crunch. The good news is that big SaaS players have got their back with an array of free tools to facilitate remote operations.
Mobile Shopping of Essentials
At the height of the pandemic, mobile commerce and food aggregator apps were the lifelines for meeting food and other essential needs. In fact, food apps and the delivery ecosystem were officially recognized as emergency services by governments and administrative departments.
Still, outside of the US and few west European nations, mobile shopping of essentials doesn’t account for a large portion of total sales. Since COVID-19 affected in-person customer service, there was a steady increase in the share of mobile commerce.
In the wake of the pandemic and resulting lockdown, mobile commerce and food apps reached unprecedented popularity across society’s strata. Many mobile commerce stores and food chains also became more professionally equipped to deal with the increasing demand.
Additionally, returning to in-person shopping and dining brought back QR codes for marketing. Restaurants make touchless menus available on customer’s phones through QR codes.
Schools, colleges, and educational institutions range from traditional curriculums to professional and job training courses. Education was one of the worst-hit sectors due to the pandemic and resulting lockdown. Since in-person education paused, institutions found ways to conduct classes remotely through mobile options.
The emergence of innovative apps like Zoom played a big role in helping students and teachers collaborate remotely. They made learning possible. School proceeded online with classroom-like collaborative environments through real-time streaming of lectures and student-teacher communication.
While online education introduced remote classroom features, many students and the teaching community experienced collaborative mobile learning for the first time. Covid-19 brought remote collaborative streaming classes to the traditional education world.
Remote Mobile Healthcare
Because of Covid-19, people became cautious about visiting hospitals and healthcare facilities. In such situations, remote healthcare apps came to the rescue. Healthcare mobile app development is the need of the hour. And you can make the most of this opportunity to serve humankind while making decent profits in the process.
Instead of visiting clinics and hospitals, patients with chronic and non-severe health conditions could consult specialists, as well as get advice and drug prescriptions through healthcare apps.
Author Bio: Juned Ghanchi is a mobile app developer India. He’s the CMO and co-founder of IndianAppDevelopers, a company that avails modern-day tech integrations into mobile, software, and web applications.