With the onslaught of technology and the digital environment, the customer experience has improved dramatically. Omnichannel marketing is one of the major developments in enhanced customer experiences.
Marriott International has always been ahead of the curve when it comes to social media and the travel industry. They’re partnering with social media sensation “Carpet Dad” for a new hotel marketing campaign to build brand awareness.
The process of growing your online brand involves continually extending your domain of authority and influence and make your online presence increasingly compelling and competitive. Luckily, there are many strategies you can utilize to realize this objective. Here are three of them.
The wedding industry is a large business driver for hotels. Many women use Pinterest to plan their big days, so Four Season Hotels and Resorts partnered with BridalGuide.com for a wedding-focused Pinterest contest.
DoubleTree launched its latest integrated marketing campaign, “Your Warm Cookie Awaits” which has refreshed creative, PR, social media, digital and other activations to inspire a more welcoming world.
Anyone interested in 2017 hotel trends and connecting with independent hotel leaders would be remiss to not consider this event! Independent Lodging Congress is in Brooklyn October 4-6.
This is the first generation of digital natives and their buying and spending habits will be heavily influenced by how you appeal to them. Here’s what you need to know about marketing to Gen Z.
What are the most important elements of branding to bear in mind if you run a hotel, and how should you go about implementing them? Let’s explore.
Don’t miss the Independent Lodging Congress (ILC) taking place October 4-6 at the William Vale Hotel in Brooklyn. ILC is a place of discovery, collaboration and idea generation for owners and operators of independent hotels.
Travel gadgets enhance your travel by making it simpler, safer, and more enjoyable. Often, gadgets can be a burden due to constantly requiring power and an internet connection. But, it ...
Comfort Suites Alamo/River Walk found a better way to increase direct bookings on their own website. Using Vizzly, they generated $7,700 in additional revenue and are looking at an estimated 24x ROI in 1 year.
This infographic from Aria walks through the evolution of the unique technological innovation in Las Vegas. Find out how Vegas hotels have upgraded virtually everything through automation, and what is to come.
Check out these quick tips to ensure your social media presence is cohesive and attracting the widest possible audience.