Featured Blog Posts

How to Safely Reopen Your Office During a Pandemic

The Covid-19 pandemic has created unique business challenges. QR codes are making a massive comeback due to their touchless nature. Companies were forced to pivot their marketing during COVID-19 and revamp customer service. As people begin to head back to work, company heads must assess how to safely re-open their…

5 Reasons Link Building Is Essential For Your Website

In modern-day digital marketing, there’s a direct correlation between online success and inbound link building. Link building is the acquisition of hyperlinks from other websites back to yours. It's a crucial component of search engine optimization (SEO) as it’s a signal of authority. When part of an off-page SEO strategy,…

4 Incredibly Useful Tips for Putting Together SEO-Friendly Web Content

You probably already know how important it is to have a strong search engine optimization, or SEO, strategy in place. While many companies know of SEO-friendly content, it can be hard to execute. Learning how to rise in the search rankings isn’t always very clear. Some companies handle content in-house…

How to Boost Your Brand through Social Media Engagement

Do you use social media to engage your customers? Do you know how to use social media to build trust? Which social media platform is best for your product or service? Do you have a well-thought-out strategy for social media advertising? These are pertinent questions to consider when launching your…

Social Media in Plain English

I recently attended Splash Media’s Social Media Bootcamp. It provided a great case for social media implementation for business and most memorably, a lot of statistics and relevant comparisons.

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Active Social Outreach Online and Off

This week, I checked into the Westin Kierland hotel in Scottsdale, Arizona and was pleasantly surprised to find a flyer on the desk in my guestroom. It reads “Get Social” along the top and then outlines the ways guests can read or relay feedback on their experience at the hotel through social media.

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The Food Truck Phenomenon

In the past year, the mobile food industry has soared to amazing heights. Almost every type of food imaginable can now be found in truck form. The food truck culture has been especially potent in Southern California.

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Disneyland-area Hotel Sets the Social Media Bar High

Ramada Maingate at the Park has been able to put itself on the map, both in terms of its accessibility to/from Disneyland and amongst the Ramada brand, via social media. The unique way Andrew communicates makes the pages stand out amongst other hotels. He didn’t create a persona; he simply uses his own. This has been hugely valuable in humanizing the brand and thereby creating personal connections with potential customers.

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