Featured Blog Posts

5 Tips on How to Get Online Reviews and Build Customer Trust

Building customer trust is important. It helps make your business seem more legitimate and can also improve customer loyalty. There are several different ways to build customer trust in your company, but one of the best is to get more online reviews. Online reviews allow customers to voice their opinions…

An Overview of General and Local SEO

If you are trying to strengthen your online presence, it is important for you to think about search engine optimization. Usually referred to as SEO, this is the practice of developing an online presence that is friendly to search engines. When search engine robots are crawling the internet looking for…

How SEO is Helping Businesses Survive the Pandemic

The COVID-19 pandemic put many things on hold. Schools closed, workplaces shut down, and the lockdown crippled many businesses. The effect has now shifted to online mediums. Many businesses migrated to primarily digital methods. Many search engine optimization (SEO) strategies have been implemented to help.  Before we dive into how…

Fear and the Art of Creation

I attended the “Fear and the Art of Creation” panel at SXSW. Presented by Chris Guillebeau and Jonathan Fields, the panel discussed the primal fear that usually underlies our inaction, and the ways that moving from ideation to action can produce success.

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“Twitter Tasting” with Whole Foods

Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.

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Seth Godin on Initiative

On Thursday, hundreds of people gathered in the beautiful Renée and Henry Segerstrom Concert Hall in Costa Mesa to hear Seth Godin speak. Organized by Bryan Elliott of LinkedOC, the event provided a unique opportunity to hear first-hand from a highly-respected individual in the marketing world.

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$2 Off A Large Sub For Facebook Fans

Quiznos just sent out an email to their subscribers inviting them to “meet the new Quiznos Toaster.” In order to do this, however, you must first “like” their Facebook page. Here’s five reasons this is great marketing.

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