“Twitter Tasting” with Whole Foods

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Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.

1 Comment on “Twitter Tasting” with Whole Foods

1 comment

  1. […] march 2011, Whole Foods hosted its second “Twitter Tasting.” A person can print out the tasting sheet, buy the wine at Whole Foods for under $20, and then […]

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