Do you use social media to engage your customers? Do you know how to use social media to build trust? Which social media platform is best for your product or service? Do you have a well-thought-out strategy for social media advertising?

These are pertinent questions to consider when launching your social media strategy.  The infographic below provides insight on how to boost your branding through social media engagement. It covers statistics and facts about overall social media use, specific media platforms, and the relationship between social media use and brand engagement.

Learn to customize marketing and advertising campaigns. Optimize your social media content to attract your target audience and improve brand awareness, increase revenue and profitability, and, ultimately, grow your business.

What makes social media different from traditional advertising?

Social media is probably the best way to reach customers. Even if your company can afford to advertise on network TV, the viewing audience is fragmented. Young people prefer to stream online. They prefer Netflix and Hulu over cable TV. Social media is the most effective way to reach your your Millennial and Gen Z audience.

Unlike TV and radio ads, social media marketing allows you to do much more than simply announce sales. Social media platforms are ideal for posting messages that can strengthen customer relationships, and increase brand awareness and loyalty.

Post product content, images, games, videos, links, testimonials, stories, and ask questions. You can interact directly with consumers. This isn’t possible with television, radio, or print ads. Consumers value this two-way communication, and often reward companies with purchases and recommendations.

Which social media platform is best for you?

Creating your ideal strategy requires a deep analysis of your unique brand identity, your target audience, the type of content that is most relevant for your brand, consistent “voice of the brand” messaging, and your brand design.

The infographic offers facts about the number and generation of users for most platforms. It shares why consumers follow and unfollow brands on social media. There are lists of types of posts people like and share. Use these details to come up with a coherent and effective social media branding plan.

Even after you assemble all the pieces into a coherent whole, keep in mind social media marketing is not static. Stay active on social media:

  • Post engaging new content regularly
  • Respond to customers who reach out to you
  • Continually assess results so you can update your strategy as needed

Read on to start — or improve — your social media branding.

This infographic was created by Crestline, a PPE supplier

Author Bio: Rebecca Purrington is a Promotional Products Expert with Crestline Custom Promotional Products. She has more than five years of consultative sales experience in the industry. She holds degrees in both Social/Behavioral Sciences and Business Management.