I recently attended Splash Media’s Social Media Bootcamp. Splash Media principal and co-founder Paul Slack, a 20-year veteran of internet marketing, lead the presentation. It provided a great case for social media implementation for business and most memorably, a lot of statistics and relevant comparisons.

A few takeaways:

  • Social Media = word-of-mouth marketing on steroids
  • Social Media Marketing grew more in 2009 than in years before combined
  • Official definition of Social Media Marketing: a new way of marketing in which companies engage in a two-way conversation with their target audience
  • Social media strategies should involve defining, measuring and refining

Some cool comparisons about the roles of current media in relation to traditional media:

  • Twitter –> telegram
  • Facebook –> yearbook on steroids
  • LinkedIn –> new rolodex
  • YouTube –> television
  • Blogs –> newspaper
  • Google –> yellow pages and Encyclopedia Britannica

    We watched a video called “Social Media in Plain English” after which Paul elaborated on some key points:

    1. Big Ice Cream = old school advertising
    2. What’s the catalyst? Conversation. (between brands and consumers as well as consumers and consumers)
    3. Traditional marketing was the middle man between brands and consumers; it’s been cut out!

    Basically, there’s already conversations going on about your industry. Only 14% believe what brands say about themselves, while 80% believe what others say, even if they’re complete strangers.

    It’s extremely vital to get involved in these conversations.

    Debbie Miller
    Debbie is the Founder and President of Social Hospitality where she assists clients with social media and content marketing. When she's not online, Debbie enjoys spending time with her spoiled dogs; watching movies; reading; and drinking copious amounts of coffee.
    Debbie Miller