Analyze your email marketing metrics from all angles to determine whether it worked or bombed. No single metric will give you a completely clear picture. Here are the KPIs on which you should focus when evaluating your email marketing efforts.
Customer experience is a pivotal component of marketing. The same digital trends and technologies that shift consumer expectations also create efficient solutions. Here are four of today’s top consumer preferences, and the technologies to use in order to meet them.
With 500 million active daily users, Instagram is the go-to platform for the food industry. But, how do you use Instagram to market your restaurant? Here’s a guide to getting on the ‘Gram – and getting it right with planning, posting, optimizing, and advertising.
Marketing during Coronavirus is tricky, and everyone is struggling to find the right balance. To help your business stay afloat during these uncertain times, here are a few clever, practical digital marketing strategies to help now and later.
In addition to increasing visibility and accessing a larger customer base, moving your offline business online makes you more competitive. There are many benefits to moving your offline business online. However, it may be overwhelming to start from the beginning. Here are six factors to consider.
It’s challenging to know how to safely build your business in our ever-changing economy. To help you understand possible expansion strategies and how they can apply to your organization, here are nine ways to grow your business.
COVID19 has made a huge impact on digital marketing, and the long-term effects are still unknown. The two key areas to consider when making decisions about advertising campaigns are changing customer habits and impacts on industries.
The hospitality industry has been hit hard by COVID-19, and it’s difficult to see silver linings in immense uncertainty and tragic circumstances. Here are 10 inspirational ways the hospitality industry is embracing positivity.
All businesses are suffering from the effects of COVID-19. However, the travel and hospitality industries are hit especially hard. Coronavirus has made a huge impact on restaurants and hotels. Here are 7 tips for hospitality marketing during the Coronavirus.
Guerrilla marketing is about coming up with new, innovative marketing and advertising ideas for your company and the services/products you offer. Regardless of budget, you must be consistent about finding ways to grow. Here are a variety of guerilla marketing tips for lawyers and law firms.
Animated marketing videos can play a pivotal role in your marketing mix. They must be crafted in meaningful and creative ways to attract and entice your customers. Here are several factors to keep in mind to create well-defined, targeted, high-quality, animated marketing videos.
2020 is around the corner and, in terms of web design, minimalism seems to be the major trend. You can play with various elements, such as fonts, the background or even the navigation bar to incorporate minimalism into your design. Here are six website design trends to keep in mind for 2020.
Most SEO tools are designed for specific purposes. Create an optimal SEO toolkit to best suit your needs. This will often involve 3-4 different options. To help determine which are best for you, here are nine of the best SEO tools designed to make analysis, implementation, and reporting easier.
Like all businesses, law firms and lawyers must employ targeted law firm marketing strategies in order to succeed. If you’re not coming up online, your competitors are. Here are nine useful digital marketing tactics that make your law firm’s marketing strategy more effective.
You’d be hard-pressed to list more than a few companies that don’t have any presence on social media, and a large percentage are very active on Facebook. If you are one of the few businesses that ditched all Facebook marketing efforts, here are some of the repercussions you might face over time.
Social media can now make-or-break a restaurant. Building followers and engagement on Instagram is a long-term process. Here are three things restaurants can do right now to see impressive results: implement strategic geotags, reach out to local food influencers, and use first-comment hashtags.
“Growth hacking” is a popular term these days. For many, though, it’s easier said than done. When it comes to social media, several tried-and-true public relations practices can create effective growth hacking strategies. Here are three key public relations tactics that can help lead to significant growth on social media.
You’ve probably heard organic reach on Facebook is dead. Facebook makes money from advertisers, so they want businesses to run ads. While Facebook curtailed the reach you get from standard posts, Facebook Live and Facebook Stories allow marketers to still attain a strong organic reach.
The digital age has revolutionized the way we experience most aspects of our lives. Modern technology gives us information at our fingertips (and in our pockets). Here are several important factors for adapting to customer service in the digital age.
Marketing to millennials can be tricky. These 17–36-year-olds are 2.5x more likely than other generations to be early adopters when it comes to technology. They’re also, of course, connected—to the internet, to their devices, to social media platforms.