Marketing isn’t a one-size-fits-all solution. There are many things you can do to optimize your marketing efforts. Here are 4 types of marketing to consider.
You have to market yourself well in a niche industry in order to reach your customers. Here are some tips for using the web to market your niche business.
Here’s how Marriott and Starwood approached using snapchat for hotels and how other hotels can take their Snapchat marketing to the next level.
Here are tips on identifying your customer acquisition cost metrics and implementing digital strategies to lower the cost of customer acquisition.
Hotels becoming greener, healthier, and offering free WiFi are among the millennial-geared elements affecting hospitality marketing in 2016.
You need powerful and compelling content to draw people to your website. Here are 8 qualities of great content and how to write compelling headlines.
Here are a few examples of hardware and software your marketing team can use to enhance your social media presence and build your network.
The holidays are upon us, which means it’s time to get moving with your holiday marketing campaigns.
The holiday season is fast approaching and it’s never too soon to start holiday marketing. Here are 4 ways hospitality industry can leverage holiday marketing on social media.
Here are a few tips to help you figure out how to use social media to increase sales in an inexpensive and efficient way.
Here are some hotel marketing trends plus tips for your hotel marketing strategy to help you stay ahead of competitors in 2016.
The Ritz-Carlton Hotel Company, L.L.C. unveiled a newly designed brand logo and brand voice that will be implemented across all guest touch points over the next year.
eMarketer predicts, by 2017, over 59% of digital search ad dollars will be spent on mobile devices. Mobile marketing is a key foundation to successfully connecting with consumers.
Instagram announced you can now share photos and videos in both portrait and landscape orientation on their platform.
The assorted features of eMenu have been designed to serve the purpose of presenting an impressive brand to target customers.
Imagine indulging in unexpected and luxurious offerings of Las Vegas while sustaining energy. ARIA uses #HowWeVegas to highlight sustainability initiates.
How can you harness the power of social media to make your event more successful? Using an event hashtag, creating buzz, posting live updates, and being of assistance are a few ways.
If you are looking for ways to incorporate text marketing methods into your marketing mix, here are a few proven methods.
The biggest brands understand they must utilize the increasingly omnipresent digital landscape to learn how to build consumer trust and engagement.
With an increase in use of social media and technology, hotels are keeping up with demands from their customers. Here are 7 tech trends hotels are embracing