So, you’ve already defined what you want your brand to be. You know what you want to say and what you want to communicate about your company. But you’re not ...
CrownTV, whose easy-to-use digital signage software is designed with the user in mind, was the perfect fit for Gansevoort Hotels who had already been using digital signage in the elevators of their hotels.
As digital marketing evolves, so must your content marketing strategies. Having a mobile-friendly website, evoking emotion, using video, and outsourcing are a few waysto do so.
Every trend, when overused, becomes boring to users. Here are tips on how to use viral campaigns to your advantage, as well as some things to avoid.
People choose where to eat based on brands that stand out. Here are five ways to promote your brand and stand out from the crowd.
Email marketing is a substantial part of marketing for hotels. It allows properties to contact past, present, or potential guests and keep them informed of offers that may be relevant. ...
If your business isn’t outfitted with not only techy amenities but standard or expected amenities, too, you can say goodbye to millennial business. Here are four amenities that attract Gen Y customers.
Attracting new customers and cultivating interest among prospects are the keys of success in the restaurant industry, both of which can be achieved with inbound marketing.
The age of big data is great, but there is much to consider. The following issues must now be top of mind in the world of hospitality.
This infographic highlights facts and stats of millennial travel trends and how marketers can effectively reach them across multiple outlets and platforms.
This presentation by Straight North provides explanation and insight based on actual client sales lead data to convince you of the importance of lead validation.
The fear of missing out can be a the secret ingredient that takes your customer engagement to new heights.
The Grounds of Alexandria cafe in Sydney uses a stylist and a horticulturist to bring out the beauty of everything they serve. #TheGrounds has become the sixth most Instagrammed location in Australia
When it comes down to it, your website is a place to drive conversions. This means functionality, performance, and user experience are big factors for hotel site design.
While a customer's need for certain products will certainly get them in the door, it's the contests and giveaways that create major buzz for your business. But make sure that ...
Social proof is important to guests and consumers. Now let’s look at the practical applications of social proof for hotels and restaurants.
Your hotel’s history has the potential to attract new guests and keep them coming back. Getting them to book is all about understanding what you already offer as well as how to leverage it.
Here are a few easy tips to get your restaurant started with Snapchat, Periscope, and Instagram.
Digital marketing in the cruise industry is fundamental, but there are many pitfalls to avoid. Find out how to overcome the 5 top challenges in the industry.
Here are a variety of approaches that are being used to promote and market catering brands.