Holiday Inn’s new campaign celebrates the inspiring journeys of guests by sharing their unique narratives through their first digitally-led marketing approach.
Google allows brands to work with customers through easy-to-use services on the My Business dashboard. Here are 5 ways to dominate your Google Business Listing.
Here are some compelling reasons why your hotel needs Instagram, as well as some of the benefits of the new Instagram 6.0.
Here are 6 tech trends for the hospitality industry to keep in mind in 2014 that follow themes of personalization, integration, and ease of access.
Where sales and marketing meet, “smarketing” is born. Smarketing takes two departments that were traditionally at odds and merges them into a one-plus-one-equals-three recipe for success.
With a family- friendly and child-focused Facebook Contest called #MaxineTakesManhattan, the Four Seasons Hotel New York aimed to generate awareness about the hotel and increase weekend bookings for families during the summer months.
Knowing to whom you’re speaking, establishing trust, and telling stories are some ways to find and establish your most desired voice on social media.
Here are some of the hot digital trends for hotel marketing in 2014.
Instagram Direct just arrived, and brands are already seizing the opportunity to create special connections with customers.
Effective this week, HootSuite can now monitor reviews on all major review sites. The review feed in HootSuite will be powered by a new app called Reputology (built by a startup run by MIT grads called Reputology.com).
How can the hospitality industry learn from retail’s successes of social media?
With over 1,000 miles to cover, the first official Four Seasons Food Truck has hit the road. Known as the FS Taste Truck, the vehicle and its tour provides a new, mobile stage for the brand’s culinary talent to connect with their local communities.
Long gone are the days where commercials and a clever billboard were all you needed to successfully advertise. Today, you have the perfect balance and combination of traditional and digital marketing.
One of the most important factors for success on Facebook is a two-way communication. Fanpage Karma analyzed 60,000 pages with over 2,700,000 fan posts.
By diversifying your social media repertoire with Google+, you’ll have more channels to expand your brand awareness and spur conversation about your business.
Restaurants can’t afford to neglect social media. Ten ways to increase Your restaurant’s revenue with social media.
Learn how one destination is rockin’ Social Media! The Lake Charles/Southwest Louisiana CVB provided first-hand insight on how to manage social media effectively.
This summer, Loews Hotels & Resorts launches a Social Summer campaign by sending Director of Social Media, Piper Stevens on a cross-country road trip.
With 57% of all travel bookings now being made online, it’s critical that you leverage internet marketing to encourage your visitors to make a return visit.
Although traditional marketing techniques are down, studies have shown that the most effective way of marketing is to combine online and offline promotion.