With a family- friendly and child-focused Facebook Contest called #MaxineTakesManhattan, the Four Seasons Hotel New York aimed to generate awareness about the hotel and increase weekend bookings for families during the summer months.
Knowing to whom you’re speaking, establishing trust, and telling stories are some ways to find and establish your most desired voice on social media.
Instagram Direct just arrived, and brands are already seizing the opportunity to create special connections with customers.
Effective this week, HootSuite can now monitor reviews on all major review sites. The review feed in HootSuite will be powered by a new app called Reputology (built by a startup run by MIT grads called Reputology.com).
With over 1,000 miles to cover, the first official Four Seasons Food Truck has hit the road. Known as the FS Taste Truck, the vehicle and its tour provides a new, mobile stage for the brand’s culinary talent to connect with their local communities.
This summer, Loews Hotels & Resorts launches a Social Summer campaign by sending Director of Social Media, Piper Stevens on a cross-country road trip.
Although traditional marketing techniques are down, studies have shown that the most effective way of marketing is to combine online and offline promotion.
Most businesses have profiles on top social media sites. Social media has become such a popular marketing tool that it would be more surprising to find a business that wasn't ...