Here’s how VoIP is specifically benefiting the hospitality industry, though the lessons learned here can be applied to other service-based industries as well.
With so many options available, how can hotels create the best romantic hotel experience? Follow these four tips to entice couples to stay at your hotel.
Thanks to Big Data, you can uncover the preferences of your consumers and keep them happy.
Hotels can use YouTube to both increase sales and market their brand to nearly one billion unique users who visit the video sharing platform every month. Here are three tips for marketing executives starting their YouTube campaigns from scratch.
Four Seasons is launching Energy by Four Seasons and, in conjunction, the Four Seasons #30DaysofEnergy Challenge will launch on November 1, with a new “challenge” shared each day on Instagram, Facebook, Twitter and Google+.
T-Mobile holds the top spot in Socialbakers’ quarterly responsiveness reports multiple times for response rates that get close to 100% across channels. Learn more.
It seems like every time you flick on the news, another company has announced a new and innovative employee education benefit.
Hospitality pros need to experiment with new approaches and strategies, especially ones that embrace tech. Here are hospitality marketing books to read.
Here are four ways that mobile technology has changed business communications in the hospitality industry, as well as some pros and cons of those changes.
As new innovations hit the marketplace, the hospitality industry seeks other ways to appeal to their clientele. Cutting-edge technology is the answer.
Text marketing can provide the perfect opportunity to advertise your brand, win new clientele, and break away from your competition.
A lot of big data is sifting through social media signals. Here’s what the hospitality industry gains from big data.
Wienerschnitzel is giving away $1,000,000. Fans can follow Wienerschnitzel on Twitter and Instagram and share the game to receive hundreds of extra entries.
Holiday Inn’s new campaign celebrates the inspiring journeys of guests by sharing their unique narratives through their first digitally-led marketing approach.
Google allows brands to work with customers through easy-to-use services on the My Business dashboard. Here are 5 ways to dominate your Google Business Listing.
Here are some compelling reasons why your hotel needs Instagram, as well as some of the benefits of the new Instagram 6.0.
Here are 6 tech trends for the hospitality industry to keep in mind in 2014 that follow themes of personalization, integration, and ease of access.
Where sales and marketing meet, “smarketing” is born. Smarketing takes two departments that were traditionally at odds and merges them into a one-plus-one-equals-three recipe for success.
With a family- friendly and child-focused Facebook Contest called #MaxineTakesManhattan, the Four Seasons Hotel New York aimed to generate awareness about the hotel and increase weekend bookings for families during the summer months.
Knowing to whom you’re speaking, establishing trust, and telling stories are some ways to find and establish your most desired voice on social media.