Here are four ways that mobile technology has changed business communications in the hospitality industry, as well as some pros and cons of those changes.
As new innovations hit the marketplace, the hospitality industry seeks other ways to appeal to their clientele. Cutting-edge technology is the answer.
Text marketing can provide the perfect opportunity to advertise your brand, win new clientele, and break away from your competition.
A lot of big data is sifting through social media signals. Here’s what the hospitality industry gains from big data.
Wienerschnitzel is giving away $1,000,000. Fans can follow Wienerschnitzel on Twitter and Instagram and share the game to receive hundreds of extra entries.
Holiday Inn’s new campaign celebrates the inspiring journeys of guests by sharing their unique narratives through their first digitally-led marketing approach.
Google allows brands to work with customers through easy-to-use services on the My Business dashboard. Here are 5 ways to dominate your Google Business Listing.
Here are some compelling reasons why your hotel needs Instagram, as well as some of the benefits of the new Instagram 6.0.
Here are 6 tech trends for the hospitality industry to keep in mind in 2014 that follow themes of personalization, integration, and ease of access.
Where sales and marketing meet, “smarketing” is born. Smarketing takes two departments that were traditionally at odds and merges them into a one-plus-one-equals-three recipe for success.
With a family- friendly and child-focused Facebook Contest called #MaxineTakesManhattan, the Four Seasons Hotel New York aimed to generate awareness about the hotel and increase weekend bookings for families during the summer months.
Knowing to whom you’re speaking, establishing trust, and telling stories are some ways to find and establish your most desired voice on social media.
Here are some of the hot digital trends for hotel marketing in 2014.
Instagram Direct just arrived, and brands are already seizing the opportunity to create special connections with customers.
Effective this week, HootSuite can now monitor reviews on all major review sites. The review feed in HootSuite will be powered by a new app called Reputology (built by a startup run by MIT grads called Reputology.com).
How can the hospitality industry learn from retail’s successes of social media?
With over 1,000 miles to cover, the first official Four Seasons Food Truck has hit the road. Known as the FS Taste Truck, the vehicle and its tour provides a new, mobile stage for the brand’s culinary talent to connect with their local communities.
Long gone are the days where commercials and a clever billboard were all you needed to successfully advertise. Today, you have the perfect balance and combination of traditional and digital marketing.
One of the most important factors for success on Facebook is a two-way communication. Fanpage Karma analyzed 60,000 pages with over 2,700,000 fan posts.
By diversifying your social media repertoire with Google+, you’ll have more channels to expand your brand awareness and spur conversation about your business.