Lake Charles is a tourist destination with new social media marketing techniques to reach wider audience. See how they are raising the bar for social media.
Thinking about integrating text message marketing into your marketing mix? Here’s how some hospitality brands have used text messaging with great success.
Here are the top five tips for curating and managing a killer social media strategy for boutique hotels.
In a move to harness the passion of a generation of food and drink entrepreneurs, Marriott International is launching CANVAS, a global incubator that will help hungry entrepreneurs realize their vision for amazing food and drink concepts in the company’s hotels.
2014’s Black Friday, Cyber Monday and kick off to the holiday shopping season were saved thanks to online sales.
Here are fix tips for putting your best foot forward and propelling your business across the finish line as the year comes to a close.
Universities are service-oriented business and its important to focus university marketing strategies on highlighting their long-term educational process. Here’s how to take your marketing to the next level.
With so many options available, how can hotels create the best romantic hotel experience? Follow these four tips to entice couples to stay at your hotel.
Hotels can use YouTube to both increase sales and market their brand to nearly one billion unique users who visit the video sharing platform every month. Here are three tips for marketing executives starting their YouTube campaigns from scratch.
Four Seasons is launching Energy by Four Seasons and, in conjunction, the Four Seasons #30DaysofEnergy Challenge will launch on November 1, with a new “challenge” shared each day on Instagram, Facebook, Twitter and Google+.
It seems like every time you flick on the news, another company has announced a new and innovative employee education benefit.
Hospitality pros need to experiment with new approaches and strategies, especially ones that embrace tech. Here are hospitality marketing books to read.
Here are four ways that mobile technology has changed business communications in the hospitality industry, as well as some pros and cons of those changes.