Yelp has the reputation for being the review site that matters most to restaurants, but a recent study suggests change is coming. Google Business Listings gain new reviews faster than any other review site including Yelp, TripAdvisor, Facebook and Foursquare. In fact, Google appears to outpacing Yelp by almost 200%.
AI and hospitality compliment each other in many ways. Artificial intelligence, or AI, is playing a growing role in hotels around the world. AI can enhance the visitor experience. It doesn’t have to replace your personal touch. Here’s why you should consider using AI at your hotel.
There are many challenges in hospitality marketing. In the era of rapid tech advances and ever-so-demanding travelers, it’s even more difficult to know how to use social media in the best way. Here are six tips on how to use social media in an effective way.
It takes trust for customers to interact with brands. While it may take ages for a brand to earn a trustworthy reputation, a single marketing mistake can cause it to crash. Here are four marketing tips to ensure your reputation remains in tact.
Consumers use online reviews as a research tool when they search for local businesses. 2018 brings many notable shifts among online review trends. The “2018 ReviewTrackers Online Reviews Survey: Statistics and Trends” provides insight on these trends along with tips for enhancing reputation management.
Accustomed to instant communication, Millennials have higher customer service expectations than any previous generation. To meet the growing expectations of Millennial customers, contact centers are now in high demand.
The General Data Protection Regulation (GDPR) is sets guidelines for the collection and processing of personal information. Hotels should take necessary action to safeguard personal data to avoid the financial repercussions that could result from lack of compliance.
It can be hard and time-consuming to continuously come up with new ideas for great content. You can save time, effort, and resources by re-purposing content you’ve already created. Here are a few ideas for how to re-purpose old content for new audiences.
While many technological changes are positive, some are not. Here are a few of the ways tech is influencing the hospitality industry.
There is no tool more powerful than storytelling, and there are many ways storytelling can help increase restaurant sales. We look at some examples of businesses telling their stories.
You must be strategic about growing your social media following. Social media marketing also has a huge impact on customer satisfaction. Here are seven tips to increase your social media following and stay ahead of the competition.
If you’re a company that targets millennials, influencer marketing may be your best bet. But before you Google the most influential bloggers, there are a few things to take into consideration.
It’s beneficial for hotels to employ sensory marketing tactics. By focusing on all the senses, you may be able to appeal to your guests on a more profound and memorable level.
Learn about the following five social media marketing trends and how they can help you maintain a relevant and profitable social media presence.
It’s cheaper to keep existing customers happy than to attract new ones. In order to build brand loyalty, you must match your specific users’ habits.
Learn how 4 big brands used texting to increase brand loyalty! Here are some successful SMS strategies Airbnb, Harley-Davidson, NewsCorp, and Ford have used to provide a better user experience for their customers.